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Form of report: PDF file, around 15,000 English words
Author: Enterprise Strategy Consulting Center, CCID Consulting
Price: USD1,700 for hardcopy version and USD1,900 for digital version
Research fields: automobiles, brands
Enterprises involved: FAW, SAI, Dongfeng Motor, etc.
Report Highlights
At present, market competition caused by economic globalization mainly takes the form of brand competition. Brand not only confers products different value and results in different sales volume, but produces huge premium earnings as well. Against the background of the globalization of the automobile industry, China's automobile industry is surrounded by multinational brands. What are multinationals' secrets for building strong brands? How should Chinese automobile enterprises build powerful brands to boost their core competitiveness?
In the face of the questions and challenges mentioned above, CCID Consulting releases the 2006-2007 Annual Report on Brand Competitiveness of China’s Automobile, which helps manufacturers and investors grasp more accurately the pulse of brands in China's automobile market in the following aspects, and explore the makings of powerful brands' success:
The report probes the impetuses for strong brand competitiveness, and sums up successful brands' models and experience in the respect of brand positioning, brand management, and brand promotion.
After elaborating on leading brands' competition performance in 2006, it sums up brands' successes and failures in the dimension of brand influence, brand market power, brand loyalty, brand innovation capability, and brand life, and reviews the makings of success.
On the strength of its deep understanding of China's automobile market, CCID Consulting puts forward relevant highly practical recommendations for improving brand competitiveness.
Framework of the Report
Main Conclusions
Key Findings
I. Present Situation and Trend of China's Automobile Market
(I) Present Situation
(II) Trend
II. Brand Competitiveness Analysis (I) - Brand Positioning
(I) Types and Characteristics of Brand Positioning
(II) Problems and Misconceptions concerning Brand Positioning
III. Brand Competitiveness Analysis (II) - Brand Management conducted by Chinese Automobile Enterprises
(I) Brand Management Model
(II) Brand Management Experience
IV. Brand Competitiveness Analysis (III) - Brand Promotion Conducted by Chinese Automobile Enterprises
(I) Methods and Means of Brand Promotion
(II) Brand Promotion Experience
V. Assessment of the Brand Competitiveness of Chinese Automobile Enterprises
(I) Index System for Assessing Brand Competitiveness
(II) Assessment of Brand Competitiveness
VI. Brand Competitiveness of the Leading Enterprises in China's Automobile Market
(I) China FAW Group Corporation
1. Brand Leadership
2. Brand Market Power
3. Brand Loyalty
4. Brand Innovation Capability
5. Brand Life
(II) SAIC Motor Corporation Limited
1. Brand Leadership
2. Brand Market Power
3. Brand Loyalty
4. Brand Innovation Capability
5. Brand Life
(III)...
VII. Recommendations for Improving the Brand Competitiveness of Chinese Automobile Enterprises
(I) Brand Positioning
(II) Brand Management
(III) Brand Promotion
List of Tables
Profitability index of China's Automobile Market, 2001-2006
China's Major Automobile Enterprises in 2006
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List of Diagrams
Concentration of China's Automobile Market in 2006
Consumers' Considerations in Buying Automobiles
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