Form of report: PDF file, around 15,000 English words

Author: City IT Application Consulting Center, CCID Consulting

Price: USD2,200 for hardcopy version and USD2,400 for digital version

Research fields: e-government, public services, information sharing and business collaboration, and IT application in industries

Entities involved: taxation, water conservation, labor and social security, quality inspection, customs, audit, letters from and visits of the people, etc.

 

IT application in rural areas is a process of utilizing information technology to promote economic and social development in rural areas. It mainly includes IT application in industries, administration, consumer life and the management of social resources in rural areas.

With the growth of China's national economy and the development of IT application in the society, expediting IT application and propelling economic restructuring in rural areas is of strategic significance to promoting productivity dramatically in the countryside, narrowing the digital divide, and building a relatively prosperous society on all fronts. Against the background of "building socialist new countryside", IT application has become an important task for pushing the development of agriculture and social progress in rural areas. At the same time, to IT products and service providers, the enormous potential in the rural market and demand for information spell a rare development opportunity. How to conduct product positioning and how to analyze market demand to better serve farmers and contribute to the development of socialist new countryside are questions faced by IT products and service providers.

Information technology plays a growing role in rural economic development and farmers' lives. CCID Consulting releases the 2006-2007 Annual Report on the Development of IT Application in Chinese Rural Areas. In light of the present situation of IT application in rural areas in China, the report expounds the development model of IT application in rural areas, the benefits of IT application, demand for information in rural areas, IT products and service providers, pointing out problems that exist in the development of IT application in Chinese rural areas. Moreover, it forecasts the development trend, presents excellent summarization of experience for the development of IT application in rural areas, and provides basis for enterprises in product positioning, market positioning and forecasts.

 

 

I. Overview of IT Application in Chinese Rural Areas

(I) Definition of IT Application in Rural Area

1. Connotation and Denotation of IT Application in Rural Areas

2. What Is IT Application in Rural Area About

3. Development Stages of IT Application in Rural Areas

4. Significance of IT Application in Rural Areas

(II) Development Models for IT Application in China's Rural Areas

1. Promotion by the Government

2. Promotion by Telecom Operators

3. Promotion by Rural Public Organizations

4. Promotion by Leading Enterprises in Rural Areas

(III) Targets & Benefits of IT Application in Rural Areas

1. Targets

2. Economic Benefits

3. Social Benefits

 

II. Present Situation of IT Application in China's Rural Areas

(I) Telephone-for-Every-Village Project

1. The Ministry of Information Industry and six telecom operators jointly promote IT application in rural areas

2. Administrative villages with telephone networks take up 98.7% in the total

3. The Telephone-for-Every-Village Project gradually extends to natural villages

4. In the future, key efforts will be made to address telephone coverage in backward areas

(II) Radio/TV-for-Every-Village Project

1. All administrative villages where electric power is available are covered by radio/TV networks

2. Natural villages with more than 50 households are basically covered by radio/TV networks

3. The government gives primary impetus to the project

4. Establishing permanently effective mechanism is a key task in improving the project in the future

(III) Broadband-for-Every-Village Project

1. Broadband coverage improves dramatically in rural areas

2. Local governments and telecom companies jointly play a leading role

3. Shandong province completed the project first by extending broadband access to all administrative villages

(IV) Development of Information Resources in Rural Areas

1. There is a notable increase in the number of websites involving agriculture, the countryside and farmers

2. Coverage rate of Information centers in rural areas rises remarkably

3. Information staff grow quickly in rural areas

(V) Penetration of IT Terminals in Rural Areas

1. Ownership Rate of Color TV

2. Ownership Rate of Fixed Telephones

3. Ownership Rate of Mobile Phones

4. Ownership Rate of Computers

 

III. Key Players in the IT Application Market in Rural Areas

(I) Market Demand for IT Application in Rural Areas

1. Agricultural Production

2. Countryside Management

3. Farmers' Lives

(II) Market Levels for IT Application in Rural Areas

1. State: Macro Level

2. Province/Municipality: Middle Level

3. County/Township: Micro Level

(III) Analysis of the IT Services Market in Rural Areas

1. China Telecom

2. China Netcom

3. China Mobile

4. China Unicom

5. China Railcom

6. China Satcom

(IV) Analysis of the IT Product Market in Rural Areas

1. Microsoft

2. Intel

3. Lenovo

4. Motorola

 

IV. Structure of IT Application in China's Rural Areas

(I) Comparison of IT Application in Rural Areas in China's Eastern, Central and Western Regions

1. Comparison of Economic Environment

2. Comparison of Farmers' Consumption Capacity

3. Comparison of the Penetration of Information Terminals

4. Comparison of Information Service Platform

(II) Development Models of IT Application in Rural Area in Developed Regions

1. Development Models

2. Stage

3. Tasks

(III) Development Models of IT Application in Rural Areas in Medium Regions

1. Development Models

2. Stage

3. Tasks

(IV) Models of IT Application in Rural Areas in Backward Regions

1. Development Models

2. Stage

3. Tasks

 

V. Major Problems Facing IT Application in China's Rural Areas

(I) Low Degree of Market-Based Operation in the Rural Market

1. Imperfect Investment Mechanism for IT Application in Rural Areas

2. Unclear Investors for IT Application in Rural Areas

3. Farmers' Poor Affordability for Information Resources

(II) Underdeveloped and Underutilized Information Resources

1. Information resources are scattered, not effectively integrated

2. Poor time-effectiveness cannot meet farmers' demand

3. IT application takes limited forms and effective promotion models are not formed yet

(III) Imperfect IT Application Environment

1. Incomplete Information Service System

2. Shortage of IT Staff in Agriculture and Rural Areas

3. Farmers' Generally Low IT Literacy

(IV) Low IT Product Development & Service Level

1. Unclear Product and Service Positioning

2. Products and Services Not Meeting Demand in Rural Areas

3. Lack of Effective Links between Product Vendors and Service Providers

 

(I) Summarization of Experience in the Development of IT Application in Rural Areas

(II) Improve Organization and Management System for IT Application in Rural Areas

(III) Integration of Information Resources and Development of Service Platform Are Key Tasks in the Future

 

VII. Development Trend of IT Application in Rural Areas

(I) Integration and specialization are the overall trend of IT application in rural areas

(II) IT application in rural areas requires the extensive participation by all sectors in the society

(III) Feature websites are the development direction of IT application in rural areas

(IV) The next five years will be a crucial period for the development of IT application in China's rural areas