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Form of report: PDF file, around 15,000 English words
Author: Consulting Center for Enterprise IT Application, CCID Consulting
Price: USD2,200 for hardcopy version and USD2,400 for digital version
Research fields: mobile-banking market
Entities involved: Ministry of Information Industry, China Mobile, China Unicom, China Telecom, China Netcom, People's Bank of China, state-owned commercial banks, joint-stock commercial banks, city commercial banks, rural credit cooperatives, investment institutions, mobile banking solution providers, etc.
Report Highlights
As China's financial market opened up in 2006, foreign financial enterprise came to China. The domestic banking industry faces new challenges. Banking services are eventually subject to re-selection in the market. At present, Chinese commercial banks' service structure is vastly different from that of foreign giants. Foreign financial giants get revenue from investment in industries, financial services and financial leasing, which accounts for a large percentage in their total revenue, while this figure is very small for Chinese banks. Therefore, actively developing intermediary services and optimizing service structure by utilizing information technology becomes an inevitable choice for Chinese banks to boost market competitiveness and get in line with the international financial market.
The convergence of mobile banking as a mobile communications technology with banking services becomes a business innovation model for banks. With the advent of the 3G age in China, thanks to 3G networks' high bandwidth and transmission rate, as a new financial service combining digital currency and mobile communication, mobile banking not only enriches the intension and extension of banking services, but also meets true 3A financial services (any time, anywhere, any method). In the future, a great variety of value-added services will emerge in China's banking industry. Chinese banks either copy foreign business models or introduce new business models according to actual domestic demand are utilized to provide value-added services will be provided through 3G mobile communications networks, which spells immense business opportunities.
Against this background, CCID Consulting releases the 2006-2007 Annual Report on Mobile Banking in China, which helps vendors, investors, commercial banks and telecom service providers grasp more accurately the pulse of Chinese mobile banking industry in the following aspects, and comb the value chain of China's mobile banking industry more deeply:
Backed by full and accurate market data, through market survey and study, the report examines the development course of IT application in China's banking industry, and sums up the present situation and characteristics of IT application in this sector, so that readers can get a full picture of IT application in the industry.
Through the study of mobile banking models, it Chinese commercial banks' new business models in 3G mobile communications environment, and studies the value chain of mobile banking in the 3G age, thereby exploring new ideas for the development of mobile banking services.
It sums up leading brands' competition performance in the field of mobile banking in 2006, evaluates enterprises' competitiveness in the dimension of market size, products, brands, marketing, and technology, and presents comprehensive review of solutions.
In light of the development of China's mobile banking industry, the report forecasts the development trend of the mobile banking services in China and investment size, to help investors and IT service providers accurately grasp demand for mobile banking in this country.
Framework of the Report
Main Conclusions
Key Findings
I. Overview of the Global Mobile Banking Industry in 2006
(I) Present Situation
(II) Basic Characteristics
(III) Major Countries and Regions
II. Overview of China's Mobile Banking Industry, 2005-2006
(I) Development Environment
(II) Present Situation
(III) Characteristics
(IV) Existing Problems
III. Analysis of the Industry Chain of China's Mobile Banking Industry in 2006
(I) Structure of Industry Chain
(II) Present Situation of Supply and Demand
(III) Characteristics of the Industry Chain and Problems
IV. Competition Situation in China's Mobile Banking Industry in 2006
(I) Competition Model (Size, Products, Brands, Marketing and Technology, etc.)
(II) Competition Situation
1. Overall Competition Situation
2. Potential Entrants and Replacement Products
3. Distribution of Leading Brands
(III) Leading Brands' Strategies
1. China Construction Bank
2. China UnionPay
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V. Development Trend of China's Mobile Banking Industry, 2007-2011
(I) Impetuses
1. Policy Factors
2. Economic Factors
3. Social Factors
4. Technical Factors
(II) Development Trend
VI. Forecast of the Development of China's Mobile Banking Industry, 2007-2011
(I) Analysis of Development Potential
(II) Forecast of Development
1. Forecast of Size
2. Forecast of Structure
VII. Investment Opportunities in China's Mobile Banking Industry, 2007-2011
(I) Index System
(II) Investment Opportunities
VIII. Recommendations from CCID Consulting
(I) Strategic Recommendations
(II) Investment Recommendations
List of Tables & Diagrams
Growth Potential and Maturity of China's Mobile Banking Market
Mobile Services Provided Domestic Banks in China
Number of Bankcards Issued in China, 2002-2006
Industry Chain Model of the Mobile Banking Industry
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