|
Form of report: PDF file, 70 pages, around 15,000 English words
Author: Computer Industry Research Center, CCID Consulting
Price: USD 1,700 for hardcopy version and USD 1,900 for digital version
Research fields: desktop PC, notebook PC, PC server, sales channels
Enterprises involved: Lenovo, Dell, HP, Founder, Tongfang, etc.
Channel distributors involved: Digital China, Highly, ECS, Ingram Micro, etc.
Report Highlights
In 2006, China's PC market experienced fast growth, especially the notebook market. Competition is getting increasingly intense. Sales channels become a crucial factor affecting vendors' performance. It is unprecentedly necessary for vendors to expand regional channels.
Vendors still focused on T3 and T4 channels in 2006. In particular, when demand in the home market and the SMB market, vendors all set eyes on markets below level 2. This also results in changes in the percentages taken up by different channels in China's PC shipments. Various retail terminals are fully utilized, emerging channels such as online sales, TV shopping and installment are drawing attention. SMBs now set eyes on e-mall. Diversified channels achieved development in 2006.
In the face of competition and changes and challenges in the market, CCID Consulting releases the 2006-2007 Annual Report on China‘s PCs Product Channels. It helps vendors, channel distributors and investors grasp more accurately the pulse of PC channels in China in the following aspects, to comb the development track of segments' application value:
Backed by full and accurate market description data, the report depicts the development and changes in 2006 in the number of channels, regional distribution of channels, distribution of channels in cities on various levels, and distribution of sales volume in various channels.
It elaborates on changes in leading brands' shipments through channels in 2006, and sums up vendors' successes and failures in the dimension of the overall market situation, channel strategy, channel model, and percentages taken up by different channels.
After presenting qualitative and quantitative forecast of changes in channel pattern, it conducts modeling regression and expert verification for the entire market and market segments, and derives valuable trend analysis and quantitative results.
Moreover, the report examines impetuses and obstacles to the market segments, conducts multidimensional analysis of user demand, and forecasts the development trend of channels.
Framework of the Report
Main Conclusions
Key Findings
I. Overview of PC Channels in China in 2006
(I) Development of PC Channels in China in 2006
1. Sales of PCs through Channels in China in 2006
2. Sales of PC Channels in China in 2006
(II) Main Features of PC Channels in China in 2006
II. Size and Structure of PC Channels in China in 2006
(I) Overall Size of PC Channels in China
(II) Regional Distribution of PC Channels in China
1. Distribution of the Regional and Provincial PC Channels in China
2. Distribution of PC Channels in Chinese Cities on Different Levels
(III) Structure of PC Channels in China
1. Channel Structure of Various Kinds of PC Products in China
2. Regional Channel Structure of PC Products in China
3. Structure of PC Channels in Chinese Cities on Different Levels
III. Forecast of Development Trend of PC Channels in China, 2007-2011
(I) Overall Trend of China's PC Market
1. Forecast of Sales Revenue in China's PC Products, 2007-2011
2. Forecast of Sales Volume in China's PC Products, 2007-2011
(II) Development Trend of Channel Distributors in China's PC Market
(III) Development Trend of Vendors' Channels in China's PC Market
(IV) Forecast of Sales Revenue of Various Channels in China's PC Market, 2007-2011
IV. Analysis of Factors Affecting the Market
(I) Impetuses
1. Channel Size
2. Channel Situation
3...
(II) Obstacles
1. Channel Size
2. Channel Situation
3...
V. Analysis of the Competitiveness of PC Channels in China in 2006
(I) Vendors' Channel Competitiveness
1. Channel Strategies
2. Channel Models
3. Distribution of Channel Size
(II) Distributors' Channel Competitiveness
1. Channel Strategies Models
2. Agent Brands
3. Platform Distribution
(III) Other Vendors
1...
2...
VI. Analysis of Users' Demand for PC Channels
(I) Desktop PCs
(II) Notebook PCs
(III) Servers
VII. Recommendations from CCID Consulting
List of Tables
Percentages of Channel Sales and Direct Sales in China's PC Market in 2006
Sales of PC Products through Channels in China in 2006
Size and Regional Distribution of PC Channels in China in 2006
Size of PC Channels in China in 2006
Regional Distribution of PC Channels in China in 2006
...
List of Figures
Percentages of Channel Sales and Direct Sales in China's PC Market, 2004-2006
Distribution of Sales Revenue from Indirect Channels in 2006
Percentages Taken up by Direct Sales Models for PC Products in Sales Revenue in China in 2006
Comparison of the Size and Percentages of PC Channels in China in 2006
Regional Distribution of PC Channels in China in 2006
Distribution of PC Channels in Chinese Cities on Different Levels in 2006
Distribution of the Size and Percentages of PC Channels in China in 2006
...
|
