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Form of report: PDF file, 70 pages, around 15,000 English words
Author: Computer Industry Research Center, CCID Consulting
Price: USD 1,700 for hardcopy version and USD 1,900 for digital version
Research fields: desktop PC, business desktop PC, consumer desktop PC
Enterprises involved: Lenovo, Founder, Tongfang, Dell, HP, etc.
Report Highlights
In 2006, China's desktop market did not continue to grow rapidly. Brand competition reached the stage of comprehensive strength. Due to competition pressure, leading brands started to expand to markets on lower levels. Small and medium brands' survival environment deteriorated. T4 to T6 markets became the focus of competition.
The consumer market was the primary impetus for growth in 2006. Home users and SMBs contributed a total of 60% of the market's growth. This also resulted in changes in the structure of China's desktop market: The percentage of desktop PCs with AMD processors climbed 5 percentage points; the application of dual-core processors spread fast; the market share of PCs with LCD displays exceeded 53%; widescreen computers were cutting a figure...
In the face of competition and changes and challenges in the market, CCID Consulting releases the 2006-2007 Annual Report on China's Desktop Market. It helps vendors, investors and the industry chain grasp more accurately the pulse of China's desktop market in the following aspects, to comb the development track of segments' application value:
Backed by full and accurate market description data, the report depicts development and changes in 2006 in product structure, price segments, regions and provinces, cities, vertical and parallel segments, distribution channels, and discerns the industry's development trend.
After examining major brands' competition performance in 2006, it sums up enterprises' successes and failures in the dimension of shares of market segments, competition situation and competition strategy, and reviews the makings of leading players.
After presenting in-depth quantitative forecast of the market, report conducts modeling regression and expert verification for the whole market and market segments, and derives valuable trend analysis and quantitative results.
Moreover, the report examines impetuses and obstacles to the market segments, and conducts multidimensional analysis of user demand.
Framework of the Report
Main Conclusions
Key Findings
I. Overview of the Global Desktop Market in 2006
(I) Market Size and Characteristics
1. Market Size and Growth in 2006
2. Market Characteristics in 2006
3. Application of Advanced Technology
(II) Major Countries & Regions
1. U.S.A.
2. Europe
3. Japan
4. Asia-Pacific (Excluding Japan)
II. Overview of China's Desktop Market, 2005-2006
(I) Market Size and Characteristics
1. Market Size and Growth, 2004-2006
2. Market Characteristics in 2006
(II) Analysis of Market Structure, 2005-2006
1. Product Structure
2. Price Structure
3. Regional Market Structure
4. City Market Structure
5. Vertical Market Structure
6. Parallel Market Structure
7. Channel Structure
(III) Shares of the Brand Market, 2005-2006
1. Shares of the Overall Market, 2005-2006
2. Shares of Price Brackets in 2006
3. Shares of Regional Markets in 2006
4. Shares of Vertical Markets in 2006
5. Shares of Parallel Markets in 2006
III. Forecast of China's Desktop Market, 2007-2011
(I) Trend of China's PC Market, 2007-2011
1. Products and Technologies
2. Prices
3. Channels
4. Services
(II) Forecast of the Size of China's Desktop Market, 2007-2011
(III) Forecast of the Structure of China's Desktop Market, 2007-2011
1. Product Structure
2. Price Structure
3. Regional Structure
4. City Market Structure
5. Vertical Market Structure
6. Parallel Market Structure
7. Channel Structure
IV. Study of Market Segments
(I) Home Market
1. Competition Situation
2. Impetuses
3. Obstacles
(II) Business Market
1. Competition Situation
2. Impetuses
3. Obstacles
V. Competition Situation in China's Desktop Market
(I) Overall Competition Situation
1. Competition between Existing Vendors
2. Potential Entrants and Substitute Products
(II) Leading Vendors' Competition Strategies
1. Lenovo
2....
VI. Study of User Demand for Desktop PCs in China
(I) Brand Inclination
(II) Product Functions
(III) Price Expectations
(IV) Sales Promotion
(V) Purchase Channels
(VI) Service Experience
VII. Recommendations from CCID Consulting
List of Tables
Size of China's Desktop Market, 2004-2006
Size of China's Desktop Market, Q1-Q4 2006
Distribution of Price Brackets in China's Desktop PC Products in 2006
Sales Volume in China's Desktop Market in 2006 (by Vertical Segments)
Sales Revenue in China's Desktop Market in 2006 (by Vertical Segments)
Sales Volume in China's Desktop Market in 2006 (by Parallel Segments)
Sales Revenue in China's Desktop Market in 2006 (by Parallel Segments)
Sales Volume in China's Desktop Market in 2006 (by Regional Segments)
...
List of Diagrams
Size of the Global Desktop Market, 2004-2006
Development of the US Desktop Market, 2004-2006
Development of Japan's Desktop Market, 2004-2006
Development of the European Desktop Market, 2004-2006
Development of the Asia-Pacific Desktop Market (Excluding Japan), 2004-2006
Size and Growth of China's Desktop Market, 2004-2006
Sequential Growth Rate of Sales Volume in China's Desktop Market, Q1-Q4 2006
Sequential Growth Rate of Sales Revenue in China's Desktop Market, Q1-Q4 2006
...
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