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Form of report: PDF file, 70 pages, around 15,000 English words
Author: Computer Industry Research Center, CCID Consulting
Price: USD 1,700 for hardcopy version and USD 1,900 for digital version
Research fields: notebook PC
Enterprises involved: Lenovo, Dell, HP, Asus, Acer, etc.
Report Highlights
In 2006, China's notebook market achieved fast growth as market demand rose. Brand competition intensified. Competition kept driving product price down. Vendors stepped up the expansion and integration of sales channels. Product appearance and innovation of sales models became new trend of competition.
The home and SMB markets are growing rapidly, especially the home market. Chip vendors make great efforts to promote dual-core CPU, which improve notebook computers' performance. Widescreen notebooks take up a rising percentage in shipments; more personalized products are rolled out. Price wars and promotional activities are dazzling. There are also discordant voices from product quality and after-sale service...
In the face of competition and changes and challenges in the market, CCID Consulting releases the 2006-2007 Annual Report on China's Notebook Market. It helps vendors, investors and the industry chain grasp more accurately the pulse of China's notebook market in the following aspects, to comb the development track of segments' application value:
Backed by full and accurate market description data, the report depicts development and changes in 2006 in product structure, price segments, regions and provinces, cities, vertical and parallel segments, distribution channels, and discerns the industry's development trend.
After examining major brands' competition performance in 2006, it sums up enterprises' successes and failures in the dimension of shares of market segments, competition situation and competition strategy, and reviews the makings of leading players.
After presenting in-depth quantitative forecast of the market, report conducts modeling regression and expert verification for the whole market and market segments, and derives valuable trend analysis and quantitative results.
Moreover, the report examines impetuses and obstacles to the market segments, and conducts multidimensional analysis of user demand.
Framework of the Report
Main Conclusions
Key Findings
I. Overview of the Global Notebook Market in 2006
(I) Market Size and Characteristics
1. Market Size and Growth in 2006
2. Market Characteristics in 2006
3. Application of Advanced Technology
(II) Major Countries & Regions
1. U.S.A.
2. Europe
3. Japan
4. Asia-Pacific (Excluding Japan)
II. Overview of China's Notebook Market, 2005-2006
(I) Market Size and Characteristics
1. Market Size and Growth, 2004-2006
2. Market Characteristics in 2006
(II) Analysis of Market Structure, 2005-2006
1. Product Structure
2. Price Structure
3. Regional Market Structure
4. City Market Structure
5. Vertical Market Structure
6. Parallel Market Structure
7. Channel Structure
(III) Shares of the Brand Market, 2005-2006
1. Shares of the Overall Market, 2005-2006
2. Shares of Price Brackets in 2006
3. Shares of Regional Markets in 2006
4. Shares of Vertical Markets in 2006
5. Shares of Parallel Markets in 2006
III. Forecast of China's Notebook Market, 2007-2011
(I) Trend of China's Notebook Market, 2007-2011
1. Products and Technologies
2. Prices
3. Channels
4. Services
(II) Forecast of the Size of China's Notebook Market, 2007-2011
(III) Forecast of the Structure of China's Notebook Market, 2007-2011
1. Product Structure
2. Price Structure
3. Regional Structure
4. City Market Structure
5. Vertical Market Structure
6. Parallel Market Structure
7. Channel Structure
IV. Study of Market Segments
(I) Home Market
1. Competition Situation
2. Impetuses
3. Obstacles
(II) Business Market
1. Competition Situation
2. Impetuses
3. Obstacles
V. Competition Situation in China's Notebook Market
(I) Overall Competition Situation
1. Competition between Existing Vendors
2. Potential Entrants and Substitute Products
(II) Leading Vendors' Competition Strategies
1. Lenovo
2....
VI. Study of User Demand for Notebook in China
(I) Brand Inclination
(II) Product Functions
(III) Price Expectations
(IV) Sales Promotion
(V) Purchase Channels
(VI) Service Experience
VII. Recommendations from CCID Consulting
List of Tables
Size of China's Notebook Market, 2004-2006
Size of China's Notebook Market, Q1-Q4 2006
Distribution of Price Brackets in China's Notebook Products in 2006
Sales Volume in the Vertical Segments of China's Notebook Market in 2006
Sales Revenue in the Vertical Segments of China's Notebook Market in 2006
Sales Volume in the Parallel Segments of China's Notebook Market in 2006
Sales Revenue in the Parallel Segments of China's Notebook Market in 2006
Sales Revenue in the Regional Segments of China's Notebook Market in 2006
...
List of Diagrams
Size of the Global Notebook Market, 2004-2006
Development of the US Notebook Market, 2004-2006
Development of Japan's Notebook Market, 2004-2006
Development of the European Notebook Market, 2004-2006
Development of the Asia-Pacific Notebook Market (Excluding Japan), 2004-2006
Size and Growth of China's Notebook Market, 2004-2006
Sequential Growth Rate of Sales Volume in China's Notebook Market, Q1-Q4 2006
Sequential Growth Rate of Sales Revenue in China's Notebook Market, Q1-Q4 2006
...
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