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Form of report: PDF file, around 15,000 English words
Author: Communications Industry Research Center, CCID Consulting
Price: USD1,700 for hardcopy version and USD1,900 for digital version
Research fields: telecom services, telecom value-added services, mobile value-added services, Internet value-added services
Enterprises involved: China Mobile, China Unicom, China Telecom, China Netcom, etc.
Report Highlights
Thanks to the improvement of industry chain and the great efforts made by telecom operators and value-added service providers, in 2006 China value-added telecom services experienced rapid development. In particular, the mobile value-added services market showed stronger momentum. In additional traditional competitive mobile value-added service - SMS, MMS, WAP and IVR are all fast growers now. The diversification pattern of mobile value-added services has taken shape. Meanwhile, the fixed telephone value-added services market (especially Internet value-added services) now takes on considerable size, despite the slack growth of the number of fixed telephone subscribers and revenue. Fixed telephone value-added services represented by caller ID, 114 hotline and network integration services became main value-added services offered by Chinese fixed telephone operators in 2006.
In the face of competition and changes and challenges in the market, CCID Consulting releases the 2006-2007 Annual Report on China's Telecommunications Value-Added Services (VAS) Market. It helps operators, value-added service providers and investors grasp more accurately the pulse of China's telecom value-added services market in the following aspects, to comb the development track of segments' application value:
Backed by full and accurate market description data, the report depicts development and changes in 2006 in product structure, regional markets and user market, and discerns the industry's development trend.
After examining major brands' competition performance in 2006, it sums up enterprises' successes and failures in the dimension of shares of market segments, competition situation and competition strategy, and reviews the makings of leading players.
After presenting in-depth quantitative forecast of the market, report conducts modeling regression and expert verification for the whole market and market segments, and derives valuable trend analysis and quantitative results.
Moreover, the report examines impetuses and obstacles to the market segments, and conducts multidimensional analysis of user demand.
Framework of the Report
Main Conclusions
Key Findings
I. Overview of the Global Telecommunications Value-Added Services Market
(I) Present Situation of the Global Telecom Market
1. The global communications market has entered a revival period
2. The communications market has not experienced revolutionary structural changes yet
3. Virtual operation is a development trend in developed countries
(II) Present Situation of Telecommunications Value-Added Services Market in Major Developed Countries
1. U.S.A.
2. Europe
3. Japan and South Korea
II. Overview of China's Telecommunications Value-Added Services Market, 2005-2006
(I) Size and Structure of the Market
1. Growth of Market Size
2. Structure of Segment Markets
(II) Main Features and Problems
1. Market growth concentrates excessively on a few value-added services
2. Profit model is not found for most Internet value-added services yet
3. Market regulation period for telecom value-added services has arrived
III. Present Situation Present Situation of Segments of China's Telecommunications Value-Added Services Market
(I) Internet Value-Added Services
1. Instant Messaging
2. Network Search
3. Online Music
4. Online Games
5. Blog
(III) Mobile Value-Added Services
1. SMS
2. CRBT
3. MMS
4. WAP
5. Mobile TV
IV. Competition Situation in China's Telecommunications Value-Added Services Market
(I) Telecom Operators
1. Fixed Network Operators
2. Mobile Operators
(II) Value-Added Services Providers
1. Fixed Network Value-Added Service Providers
2. Mobile Value-Added Service Providers
V. Factors Affecting the Development of China's Telecommunications Value-Added Services Market, 2007-2011
(I) Enhanced Market Regulation Policies
(II) The Launch of 3G Services
(III) Meeting of Market Demand
(IV) Changes of Relationship between Players in the Industry Chain
VI. Forecast of China's Telecommunications Value-Added Services Market, 2007-2011
(I) Development Trend of the Telecommunications Value-Added Services Market
1. The value-added services market still holds bright prospects
2. Various segments will march forward together
3. Market players will reach the upstream and downstream sectors of the industry chain
(II) Development Trend of Telecom Value-Added Services
1. New Opportunities and Threats for Operators
2. Model of Cooperation with Players in the Industry Chain
(III) Forecast of China's Telecommunications Value-Added Services Market
1. Forecast of the Entire Market
2. Forecast of Market Segments
VII. Recommendations from CCID Consulting
List of Tables
Comparison of Major Development Models in the Global Telecommunications Value-Added Services Market
Online Music Strategies of Four Leading Global Record Companies
Online Music Strategies of Major Chinese Record Companies
Ranking of Chinese Blogs in 2006
Main Functions of SMS Service in Industry Application
Different Names that China's Four Telecom Operators Give CRBT
Classification of MMS' Main Functions
Revenue in China's WAP Service Market, 2003 - First Half of 2006
Six Function Groups under China Unicom's UNI Brand
Main Value-Added Services in China and Number of Value-Added Services Providers
Number of Users of Major Instant Messaging Products in China
Major Instant Messaging Enterprises and Brands in China
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List of Figures
Growth of the Size of the Global Communications Market, Communications
Number of Instant Messaging Users, 2005-2008
Size of China's Instant Messaging Market, 2005-2008
Percentages of Personal Users and Enterprise Users in China's Instant Messaging Market in 2006
Size of China's Search Engine Market, 2003-2006
Growth of Shares in China's Search Engine Market, 2004-2006
Development of China's Online Music Market
Percentage of Online Music in China's Digital Music Market (by Revenue)
Size of China's Online Games Market, 2000-2006
Distribution of Main Products in China's Online Games Market in 2006
Regional Distribution of Online Games Operators in China in 2006
Indicators on Leading Blogs in June 2006
Brand Structure of China's Instant Messaging Market in 2006
Brand Structure of China's Search Engine Market in 2006
Competition Situation in China's SMS Market in 2006
Competition Situation in China's CRBT Market in 2006
Competition Situation in China's MMS Market in 2006
Competition Situation in China's WAP Market in 2006
Relationship of Industry Chain for Mobile Data Services in China
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