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Form of report: PDF file, around 15,000 English words
Author: Communications Industry Research Center, CCID Consulting
Price: USD1,700 for hardcopy version and USD1,900 for digital version
Research fields: mobile communication, mobile value-added services
Enterprises involved: China Mobile, China Unicom
Report Highlights
In 2006, the global mobile communications industry maintained rapid development. Mobile subscribers outnumbered 2.5 billion worldwide, penetration rate of mobile communication was rising, and mobile value-added services kept emerging.
In China, mobile communications services maintained robust development momentum in 2006. Both mobile subscribers and traffic experienced expedited development, becoming primary impetus for the telecom sector. In terms of new subscribers and traffic, mobile communications services took up more than 70% in the communications market. The replacement of fixed communications services by mobile communications services escalated. Revenue from mobile value-added services took up a rising percentage in the total revenue from mobile communications services. Mobile operators stepped up efforts to manage and integrate the SP market, actively seeking to transform into integrated information service providers.
In the face of competition and changes and challenges in the market, CCID Consulting releases the 2006-2007 Annual Report on China's Mobile Communications Services Market. It helps operators, equipment vendors, investors and value-added service providers grasp more accurately the pulse of China's mobile communications services market in the following aspects, to comb the development track of segments' application value-
Backed by full and accurate market description data, it depicts the development and changes in 2006 in China's mobile communications services market in the respect of service types, regions and provinces, and market size, and discerns the industry's development trend.
Moreover, the report sums up leading operators' competition performance in 2006, examines their successes and failures in the respect of competition situation, competition strategy, and reviews the makings of leading players.
It analyzes impetuses and obstacles to the market segments, conducts multidimensional analysis of users' needs, and forecasts the development trend of the mobile communication services market in the future.
After presenting in-depth quantitative forecast of the market, report conducts modeling regression and expert verification for the whole market and market segments, and derives valuable trend analysis and quantitative results.
Framework of the Report
Main Conclusions
Key Findings
I. Overview of the Global Mobile Communications Services Market in 2006
(I) Market Size and Characteristics
1. Market Size and Growth in 2006
2. Market Characteristics in 2006
(II) Overview of Major Countries & Regions
1. U.S.A.
2. Japan
3. Korea
4. Europe
II. Overview of China's Mobile Communications Services Market in 2006
(I) Market Size and Growth
1. Size and Growth of the Access Market, 2002-2006
2. Size and Growth of the Value-Added Services Market, 2002-2006
(II) Main Features
III. Forecast of China's Mobile Communications Services Market, 2007-2011
(I) Trend of China's Mobile Communications Services Market, 2007-2011
1. Products and Technologies
2. Prices
3....
(II) Forecast of the Size of China's Mobile Communications Services Market, 2007-2011
1. Forecast of the Number of Mobile Subscribers
2. Forecast of Revenue from Mobile Services
3. Forecast of Mobile Data Services
(III) Forecast of the Structure of China's Mobile Communications Services Market, 2007-2011
IV. Study of Market Segments/Analysis of Affecting Factors
(I) Voice Services
1. Competition Situation
2. Impetuses
3. Obstacles
(II) Value-Added Services
1. Competition Situation
2. Impetuses
3. Obstacles
V. Competition Situation in China's Mobile Communications Services Market in 2006
(I) Overall Competition Situation
1. Competition between Existing Enterprises
2. Potential Entrants and Substitute Products
(II) Leading Enterprises' Competition Strategies
1. China Mobile
2. China Unicom
VI. Study of the Demand of Mobile Subscribers in China
(I) Brand Inclination
(II) Price Expectations
VII. Recommendations from CCID Consulting
List of Tables
Development of China's Telecom Services Market, Q1-Q4 2006
Development of Telecom Services in Various Regions across China in 2006
Development Course of PHS Services in China
Assessment the Competitiveness of Chinese Mobile Operators
Comparison of the Quality of Mobile Services in China in 2006
...
List of Figures
Growth of the Size of the Global Communications Market, 2002-2006
Number and Growth Rate of Mobile Subscribers in the World, 2002-2006
Growth of the Number of Chinese Mobile Subscribers, 2002-2006
Growth of Revenue from Telecom Services, 2002-2006
Number of Fixed Telephone Subscribers in Various Regions across China, 2006-2007
Number of Mobile Subscribers in Various Regions across China, 2006-2007
Penetration Rate of Mobile Phones in China, 2002-2006
Percentage of Revenue of China's Six Telecom Operators in 2006
Growth of Revenue in China's Telecom Industry, 2002-2006
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