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Form of report: PDF file, around 15,000 English words
Author: Communications Industry Research Center, CCID Consulting
Price: USD1,700 for hardcopy version and USD1,900 for digital version
Research fields: IPTV
Enterprises involved: Huawei, UTSIDAKANG, Shanghai Bell Alcatel, ZTE, Vcom
Report Highlights
In 2006, China Netcom and China Telecom still took IPTV as the focus of their broadband services. China's commercial-use IPTV market was started up. Nonetheless, due to imperfect operation model, underutilized user demand and many other factors, China's IPTV market is still in the cultivation period.
At present, the time shifting and VOD of programs are popular with subscribers. IPTV is not merely targeted on high-end users in cities; there is robust potential demand in the rural market as well. In China, the commercial-use market is largely dominated by UTStar, ZTE, etc.
In the face of competition and changes and challenges in the market, CCID Consulting releases the 2006-2007 Annual Report on China's IPTV Market. It helps vendors, investors, Industry Chain grasp more accurately the pulse of China's IPTV market in the following aspects, to comb the development track of application value in the segments more deeply:
It focuses on the present situation of the market in major areas, depicts development and changes in 2006 in the number of subscribers and vertical markets, to discern the market's development trend.
It elaborates on leading brands' competition performance in 2006, sums up enterprises' successes and losses in the dimension of market situation, competition strategy, business development and technical strength, and reviews the makings of leading players.
After presenting in-depth quantitative forecast of the IPTV market, the report conducts modeling regression and expert verification for the entire market and market segments, and derives valuable trend analysis and quantitative results.
Moreover, it sums up the failures and successes in the development of IPTV services, and probes users' needs.
Framework of the Report
Main Conclusions
Key Findings
I. Overview of the Global IPTV Market in 2006
(I) Market Size and Characteristics
1. Market Size and Growth in 2006
2. Market Characteristics in 2006
(II) Major Countries & Regions
1. U.S.A.
2. Europe
3. Asia-Pacific
II. Overview of China’s IPTV Market in 2006
(I) Overall Development
1. Services
2. Technologies
3. Industry Policy Environment
(II) Analysis of Major Regional Markets in 2006
1. Shanghai
2. Harbin
3. Hangzhou
4. Henan
5. Other Areas
III. Forecast of China’s IPTV Market, 2007-2011
(I) Trend of China’s IPTV Market, 2007-2011
1. Operation Models
2. Prices
3. Service Content
(II) Forecast of the Size of China’s IPTV Market, 2007-2011
1. Forecast of Investment Size
2. Forecast of the Number of Subscribers
3. Forecast of Regional Structure
IV. Competition Situation in China’s IPTV Market
(I) Overall Competition Situation
1. Competition between Existing Vendors
2. Threats from Potential Entrants
3. Competition from DTV as a Substitute Product
(II) Analysis of Leading Vendors' Competitiveness
1. ZTE
2. UTStar
3. Huawei
4. Alcatel Shanghai Bell
5. Vcom
6. SWOT Analysis
V. Study of the Expanding Strategies of China’s IPTV Business
(I) Study of Consumer Behavior
(II) Selection of Optimal Service Segments
VI. Recommendations from CCID Consulting.
List of Tables
Number of IPTV Subscribers in China, 2004-2006
Number of IPTV Subscribers in China, Q1-Q4 2006
Regional Distribution of IPTV Subscribers in China’s IPTV Market in 2006
Assignment of IPTV Operators' Functions in Harbin
Commercial-Use Projects Won by ZTE in China, 2005-2006
...
List of Figures
Number and Growth of American IPTV Subscribers, 2004-2006
Number and Growth of European IPTV Subscribers, 2004-2006
Number and Growth of IPTV Subscribers in the Asia-Pacific Region, 2004-2006
Number and Growth of IPTV Subscribers in China, 2004-2006
...
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