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Form of report: PDF file, around 15,000 English words
Author: Internet Industry Research Center, CCID Consulting
Price: USD1,700 for hardcopy version and USD1,900 for digital version
Research fields: portal, search engine, online games, instant messaging, digital music, wireless value-added services, etc.
Enterprises involved: leading enterprises in the industry, including Sina, Baidu, Alibaba, Tencent, NetEase, Shanda, the9, Google, hc360 and Dangdang.
Report Highlights
In 2006, China's Internet market maintained rapid development in 2005. Capital and innovation spurred its expedited growth: The search engine, online games, instant messaging and e-commerce market segments were growing mature, and competition situation was getting increasingly clear and stable; after the excessive hyping in 2005, Web2.0 started to seek to shift from conceptual innovation to business model innovation; with stable development, Web marketing and Internet media were heating up.
However, behind the aura and hopes, there are still many problems and doubts: Capital excessively woos Web2.0, which misleads the development of the market. The pursuit of capital surpasses the pursuit of profit. Cutthroat competition and malicious software cast shadow on the entire industry and impedes the further growth of the market. The connotation of innovation becomes increasingly blurred. Concept and hyping attempts are getting a better hand...
To address these issues, on the basis of in-depth study of the Internet, CCID Consulting presents the 2006-2007 Annual Report on China's Internet Market, which probes the present situation of the market in the following aspects, to identify the future trend:
The report compares the present situation of the market in leading countries and regions around the world, grasps the internationalization features of the Internet market, accurately identifies the lifecycle that China's Internet market is in, and analyzes the development trend.
It presents specific market analysis, and examines the market segments of basic Internet services and application services.
The report elaborates on leading operators' market performance in 2006, sums up enterprises' successes and losses in the dimension of market share, market situation and market strategy, and reviews the makings of leading players.
After presenting in-depth quantitative forecast of the market, it conducts modeling regression and expert verification for the entire market and market segments, and derives valuable trend analysis and quantitative results.
On the basis of massive survey on consumers, it reveals consumer behavior in China's Internet market in the respect of basic attributes, consumer habit and potential demand, to help enterprises map out relevant product and marketing strategies.
Framework of the Report
Main Conclusions
Key Findings
I. Overview of the Global Internet Market in 2006
(I) Market Size and Characteristics
1. Market Size and Growth in 2006
2. Market Characteristics in 2006
3. Application of Advanced Technology
(II) Major Countries & Regions
1. U.S.A.
2. Europe
3. Japan
4. Korea
II. Overview of China’s Internet Market in 2006
(I) Market Size and Characteristics
1. Market Size and Growth, 2002-2006
2. Market Characteristics in 2006
(II) Analysis of Market Structure in 2006
1. Product Structure
2. Regional Structure
3. Structure of Industry Application
III. Forecast of China’s Internet Market, 2007-2011
(I) Trend of China’s Internet Market, 2007-2011
1. Market Environment
2. Products and Services
3. Technology
4. Marketing
(II) Forecast of the Size of China’s Internet Market, 2007-2011
(III) Forecast of the Structure of China’s Internet Market, 2007-2011
1. Product Structure
2. Regional Structure
3. Structure of Industry Application
IV. Study of Market Segments/Analysis of Factors Affecting the Market
(I) Portal
1. Competition Situation
2. Impetuses
3. Obstacles
(II) Search Engine
1. Competition Situation
2. Impetuses
3. Obstacles
(III) Online Games
1. Competition Situation
2. Impetuses
3. Obstacles
(IV) E-Commerce
1. Competition Situation
2. Impetuses
3. Obstacles
V. Competition Situation in China’s Internet Market
(I) Overall Competition Situation
1. Competition between Existing Vendors
2. Potential Entrants
(II) Leading Vendors' Competition Strategies
1. Sina
2. Baidu
3. Alibaba
4. Tencent
5. NetEase
VI. Study of User Demand for Internet in China
(I) Structure of Internet Users
(II) Analysis of User Behavior
(III) Analysis of User Preferences
(IV) Analysis of Potential Demand
VII. Recommendations from CCID Consulting
List of Tables
Total Trading Revenue of E-Commerce in China, 2001-2006
Number of Subscribers of Major Instant Messenger Products in China in 2006
Comparison of User Traffic on Websites Worldwide in 2006
Comparison of the User Traffic on China's Websites in 2006
Index System for Assessing the Competitiveness of Internet Enterprises
Assessment of the Competitiveness of Leading Chinese Internet Enterprises Offering Basic Services
...
List of Figures
Number of Internet Users in the World, 2000-2006
Structure of Application Services in the Internet Market in 2006
Distribution of Internet Users around the World in 2006
Network Bandwidth of Major Cities across China in 2006
Size and Growth of China's Internet Market, 2002-2006
Number and Growth of Internet Users in China in 2006
Changes in the Structure of China's Internet Market, 2004-2006
Structure of Segments of China's Internet Market in 2006
Size and Structure of Internet Basic Services in China in 2006
Number of Computers Connected to the Internet in 2006
...
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