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Form of report: PDF file, around 15,000 English words
Author: Internet Industry Research Center, CCID Consulting
Price: USD1,700 for hardcopy version and USD1,900 for digital version
Research fields: comprehensive search engine market, vertical search engine market
Enterprises involved: Baidu, Google, Yahoo!, Sohu, Sina, zhongsou, Qihoo, Kooxoo, Tianwang, etc.
Report Highlights
In 2006, China's search engine market maintained fast growth. Yet due to the proliferation of vendors, market competition is intensifying. Competition pressure compels leading brands to step up product and service innovation, to improve user experience. Newcomers have to seek survival space in industry segments.
With regard to market situation, the first echelon still held absolute superiority, taking up a market share of more than 80%. Portal search vendors did not work hard on market promotion as hard as they did in 2005. As a result, portal search became less popular. In comparison, the value of specific search fields is becoming more prominent. Excellent vendors have emerged in the fields of travel search, living information search and BBS search...
In the face of competition and changes and challenges in the market, CCID Consulting releases the 2006-2007 Annual Report on China's Search Engine Market. It helps vendors, investors, Industry Chain grasp more accurately the China's search engine market in the following aspects, to comb the development track of application value in the segments more deeply:
Backed by full and accurate market description data, the report depicts development and changes in 2006 in brand structure, regional structure, industry structure and channel structure, to discern the market's development trend.
It elaborates on leading brands' competition performance in 2006, sums up enterprises' successes and losses in the dimension of market share, market situation and market strategy, and reviews the makings of leading players.
After presenting in-depth quantitative forecast of the market, it conducts modeling regression and expert verification for the entire market and market segments, and derives valuable trend analysis and quantitative results.
Moreover, the report examines impetuses and obstacles to the market segments, conducts multidimensional analysis of user demand.
Framework of the Report
Main Conclusions
Key Findings
I. Overview of the Global Search Engine Market in 2006
(I) Market Size and Characteristics
1. Market Size and Growth in 2006
2. Market Characteristics in 2006
(II) Major Countries & Regions
1. U.S.A.
2. Europe
3. Japan
II. Overview of China’s Search Engine Market in 2006
(I) Market Size and Characteristics
1. Market Size and Growth, 2002-2006
2. Market Characteristics in 2006
(II) Analysis of Market Structure in 2006
1. Brand Structure
2. Regional Structure
3. Industry Structure
4. Channel Structure
III. Forecast of China’s Search Engine Market, 2007-2011
(I) Trend of China’s Search Engine Market, 2007-2011
1. Products and Services
2. Channels
3. Marketing
4. Technology
(II) Forecast of the Size of China’s Search Engine Market, 2007-2011
(III) Forecast of the Structure of China’s Search Engine Market, 2007-2011
1. Brand Structure
2. Regional Structure
3. Industry Structure
4. Channel Structure
IV. Study of Market Segments/Analysis of Factors Affecting the Market
(I) Comprehensive Search Engine Market
1. Competition Situation
2. Impetuses
3. Obstacles
(II) Vertical Search Engine Market
1. Competition Situation
2. Impetuses
3. Obstacles
V. Competition Situation in China’s Search Engine Market
(I) Overall Competition Situation
1. Competition between Existing Vendors
2. Potential Entrants
(II) Leading Vendors' Competition Strategies
1. Baidu
2. Google
3. Yahoo
4. Sogou
5. zhongsou
6. Qihoo
7. Kooxoo
8. Tianwang
9. Qunar
VI. Study of User Demand for Search Engine in China
(I) Personal Users
1. Basic Characteristics
2. Brand Preference
3. User Habit
4. Potential Demand
(II) Enterprise Users
1. Brand Preference and Affecting Factors
2. Awareness/ Purchase Channels
3. Prices/ Investment Expectations
4. Service Experience (Expectations for Products and Services
VII. Recommendations from CCID Consulting
List of Tables
’Baidu’s competition strategies in 2006
Google’s competition strategies in 2006
……
List of Figures
Size of the Global Search Engine Market, 2004-2006
Competition Situation in the Global Search Engine Market in 2006
Size of China's Search Engine Market, 2002-2006
Brand Structure of China's Search Engine Market in 2006
Industry Situation of China's Search Engine Market in 2006
Forecast of the Size of China's Search Engine Market, 2007-2011
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