|
Form of report: PDF file, around 15,000 English words
Author: Internet Industry Research Center, CCID Consulting
Price: USD1,700 for hardcopy version and USD1,900 for digital version
Research fields: mobile music (CRBT, ring tone, IVR); online music (digital music for online listening or download.
Enterprises involved: TOM, Linktone, Sina, Kongzhong, A8, Tencent, Rock Mobile, Aigo Music, Tailenet, top 100, etc.
Report Highlights
Great hopes were pinned on the year 2006 in China's digital music. However, when the year passed, it did not leave much excitement in the industry. There were no essential changes in the digital music market. The most effective profit model was still mobile music such as CRBT. Online music did not achieve breakthroughs and was lingering. In this situation, the market rose more than 30% to 5.41 billion yuan. The growth rate slowed down compared with the past few years.
Among the market segments, mobile music was still the dominant field. Mobile operators still paid great attention to CRBT service, but they adjusted policy toward SPs, which affected the growth of SPs' revenue. Online music was not as popular as it was 2005, drawing much less attention from investors. China's current market environment does not provide enough growth space for copyrighted online music.
The lackluster of 2006 also made the industry see hopes: improved copyright environment, a key factor affecting the development of digital music. The government is striving to build a sound regulation system. In particular, Internet copyright management draws unprecedented attention. Therefore, despite not being a hot area, digital music still holds promising prospects. CCID Consulting releases the 2006-2007 Annual Report on China's Digital Music Market, which probes the present situation of the market in the following aspects, to gain a more rational understanding of the development trend:
The report compares the present situation of the market in leading countries and regions around the world, grasps the internationalization features of the market, accurately identifies the lifecycle that China's digital music market is in, and analyzes the development trend.
It probes China's digital music market in the respect of product types, regions, brands and channels.
The report examines leading operators' performance in 2006, sums up enterprises' successes and losses in the dimension of market share, market situation and market strategy, and reviews the makings of leading players.
After presenting in-depth quantitative forecast of the market, it conducts modeling regression and expert verification for the entire market and market segments, and derives valuable trend analysis and quantitative results.
On the basis of massive survey on consumers, it reveals consumer behavior in China's digital music market in the respect of basic attributes, consumer habit and potential demand, to help enterprises map out relevant product and marketing strategies.
Framework of the Report
Main Conclusions
Key Findings
I. Overview of the Global Digital Music Market in 2006
(I) Market Size and Characteristics
1. Market Size and Growth in 2006
2. Market Characteristics in 2006
3. Application of Advanced Technology
(II) Major Countries & Regions
1. U.S.A.
2. Europe
3. Japan
4. South Korea
II. Overview of China’s Digital Music Market in 2006
(I) Market Size and Characteristics
1. Market Size and Growth, 2002-2006
2. Market Characteristics in 2006
(II) Market Structure
1. Product Structure
2. Brand Structure
3. Regional Structure
4. Channel Structure
III. Forecast of China’s Digital Music Market, 2007-2011
(I) Trend of China’s Digital Music Market, 2007-2011
1. Market Environment
2. Products and Services
3. Technology
4. Marketing
(II) Forecast of the Size of China’s Digital Music Market, 2007-2011
(III) Forecast of the Structure of China’s Digital Music Market, 2007-2011
1. Forecast of Product Structure
2. Forecast of Brand Structure
3. Forecast of Regional Structure
4. Forecast of channel Structure
IV. Study of Market Segments/Analysis of Factors Affecting the Market
(I) Mobile Music Market
1. Competition Situation
2. Impetuses
3. Obstacles
(II) Online Music Market
1. Competition Situation
2. Impetuses
3. Obstacles
V. Competition Situation in China’s Digital Music Market
(I) Overall Competition Situation
1. Competition between Existing Vendors
2. Potential Entrants
(II) Leading Vendors' Competition Strategies
1. TOM Online
2. Linktone
3. Kongzhong
4. Aigo Music
5. Tailenet
VI. Study of User Demand for Digital Music in China
(I) Features of Digital Music Users
(II) Brand Preference
(III) Preference for Product Types
(IV) Use Habits
(V) Potential Demand
VII. Recommendations from CCID Consulting
List of Figures
Size of China’s Digital Music Market in 2006
Percentage of Online Music in China's Digital Music Market, 2002-2006
Percentage of CRBT and Ring Tone Service in China's Mobile Music, 2002-2006
Market Shares of Different Types of Digital Music in China in 2006
Sales Volume and Market Shares of Different Types of Digital Music in China in 2006
Structure of China's Mobile Music Market in 2006
Size of China's Ring Tone Market, 2003-2006
Size of China's CRBT Market, 2003-2006
Size of China's IVR Mobile Music on Demand Service Market, 2003-2006
Regional Structure of China's Digital Music Market in 2006
...
|
