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Form of report: PDF file, around 15,000 English words
Author: Internet Industry Research Center, CCID Consulting
Price: USD1,700 for hardcopy version and USD1,900 for digital version
Research fields: comprehensive B2C platform market, vertical B2C platform market, online shopping market
Enterprises involved: Dangdang, Joyo, 800buy, No.5, 139shop, Sina, oBuy, China Gift, etc.
Report Highlights
In 2006, China's B2C market showed vitality: Digital products and virtual online transaction of goods delivered new development space for B2C. Dangdang's successful financing forebodes that China's B2C e-commerce industry attracts investors' attention again. People are bullish about the prospects of the B2C market.
Although the B2C market receives an impact from C2C, a large percentage of B2C vendors have achieved profits while C2C continues to explore profit models. In 2006, B2C vendors engaged in virtual goods transactions, creating the "traditional + modern service" model, accumulating a great deal of operation experience. In addition, alliance operation becomes a major feature of B2C; franchise model was officially introduced into the field of B2C e-commerce.
In the future, as boundaries between B2C and C2C are further blurred, B2C will become an important platform linking enterprises and consumers and connecting B2B and C2C. Through a brief adjustment period, B2C will soon usher in a peak time.
In the face of competition and changes and challenges in the market, CCID Consulting releases the 2006-2007 Annual Report on China's B2C Market. It helps vendors, investors, Industry Chain grasp more accurately the pulse of China's B2C market in the following aspects, to comb the development track of application value in the segments more deeply:
Backed by full and accurate market description data, the report depicts development and changes in 2006 in Brand Structure, regional structure, Industry Structure, Channel Structure, to discern the market's development trend.
It elaborates on leading brands' competition performance in 2006, sums up enterprises' successes and losses in the dimension of market share, market situation, market strategy, and reviews the makings of leading players.
After presenting in-depth quantitative forecast of the market, it conducts modeling regression and expert verification for the entire market and market segments, and derives valuable trend analysis and quantitative results.
Moreover, the report examines impetuses and obstacles to the market segments, conducts multidimensional analysis of user demand.
Framework of the Report
Main Conclusions
Key Findings
I. Overview of the Global B2C Market in 2006
(I) Market Size and Characteristics
1. Market Size and Growth in 2006
2. Market Characteristics in 2006
(II) Major Countries & Regions
1. U.S.A.
2. Europe
3. Japan
II. Overview of China’s B2C Market in 2006
(I) Market Size and Characteristics
1. Market Size and Growth in 2006
2. Market Characteristics in 2006
(II) Analysis of Market Structure in 2006
1. Brand Structure
2. Regional Structure
3. Industry Structure
4. Channel Structure
III. Forecast of China’s B2C Market, 2007-2011
(I) Trend of China’s B2C Market, 2007-2011
1. Products and Services
2. Channels
3. Marketing
4. Technology
(II) Forecast of the Size of China’s B2C Market, 2007-2011
(III) Forecast of the Structure of China’s B2C Market, 2007-2011
1. Brand Structure
2. Regional Structure
3. Industry Structure
4. Channel Structure
IV. Study of Market Segments
I) Comprehensive B2C Platforms
1. Competition Situation
2. Impetuses
3. Obstacles
(II) Vertical B2C Platforms
1. Competition Situation
2. Impetuses
3. Obstacles
(III) Online Shopping (B2B2C)
1. Competition Situation
2. Impetuses
3. Obstacles
V. Competition Situation in China’s B2CMarket
(I) Overall Competition Situation
1. Competition between Existing Vendors
2. Potential Entrants
(II) Leading Vendors' Competition Strategies
1. Dangdang
2. Joyo
3. 800buy
4. No5.com.cn
5. 139shop.com
6. Mall.sina.com.cn
7. oBuy.cn
VI. Study of User Demand for B2C in China
(I) Personal Users
1. Basic Attributes
2. Consumption Habits
3. Potential Demands
(II) Enterprise Users
1. application situation
2. application effects
VII. Recommendations from CCID Consulting
List of Tables
Dangdang’s competition strateties in 2006
Joyo’s competition strateties in 2006
...
List of Figures
Size and Growth of the Global B2C Market, 2004-2006
Size and Growth of China's B2C Market, 2004-2006
Brand Situation of China's B2C Market in 2006
Industry Layout of China's B2C Market in 2006
Forecast of the Size of China's B2C Market, 2007-2011
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