|
Form of report: PDF file, around 15,000 English words
Author: Internet Industry Research Center, CCID Consulting
Price: USD1,700 for hardcopy version and USD1,900 for digital version
Research fields: e-commerce in the tourism industry; business model; consumer behavior
Enterprises involved: dozens of noted tourism enterprises China's tourism industry, including Ctrip, ELONG, cytsonline, cnta.gov.cn, China Travel Service, etc.
Report Highlights
In the recent few years, China's tourism industry has ushered in a new upsurge. The extensive application of e-commerce becomes the biggest bright spot in this sector. On the one hand, travel websites specialized in providing booking services such as www.ctrip.com and www.elong.com breathed new life into the whole industry chain; on the other hand, enterprises in the traditional tourism industry all get online, which triggers an upsurge of transformation in this sector. At the end of 2006, Home Inns, the largest economic chain hotel in China, successfully got listed on NASDAQ, putting China's tourism industry in the limelight. As the industry opens up, Chinese travel enterprises are facing competition at home and abroad. E-commerce will inevitably be introduced into this sector. Nonetheless, existing business models and operation experience cannot completely meet the needs of transformation.
In the face of China's Internet tourism market, which has immense potential, CCID Consulting releases the 2006-2007 Annual Report on the Application of E-Commerce in China's Tourism Industry. It provides in-depth analysis and rational judgment about the market for tourism enterprises, e-commerce solution providers and investors in the following aspects, to provide decision support for enterprises:
Backed by full and accurate data, the report expounds the application status and characteristics of e-commerce in China's tourism industry, to help enterprises and investors identify and grasp the characteristics and development trend of e-commerce in the travel sector.
Moreover, it examines e-commerce application model and business model in the tourism industry. Through comparison with business model in traditional tourism, it derives the development course of e-commerce with industry characteristics, to help enterprises select the right e-commerce application approaches.
The report also reveals leading travel enterprises' application awareness and purchasing power, to help solution providers further understand enterprises' needs and map out marketing strategies in a targeted manner.
Framework of the Report
Main Conclusions
Key Findings
I. Overview of E-Commerce in the Global Tourism Industry in 2006
(I) Market Size and Characteristics
1. Market Size and Growth in 2006
2. Market Characteristics in 2006
3. Application of Advanced Technology/Business Models
(II) Major Countries & Regions
1. U.S.A.
2. Europe
II. Overview of E-Commerce Application in China's Tourism Industry, 2005-2006
(I) Market Size and Characteristics
1. Market Size and Growth, 2003-2006
2. Market Characteristics in 2006
(II) E-Commerce Application Models in China's Tourism Industry
1. Analysis of the Value Chain
2. Present Situation of E-Commerce Application
III. Trend of E-Commerce Application in China's Tourism Industry, 2007-2011
(I) Potential of E-Commerce Application
1. Development Trend of the Tourism Industry
2. Forecast of the Potential of E-Commerce Application in the Industry
(II) Forecast of the Trend of E-Commerce Application in the Tourism Industry
1. Application Models
2. Profit Models
3. Channels
4. Services
IV. Study of Application Model, Profit Model & Profit Status in Industry Segments
(I) Travel Booking Websites
1. Profit Models
2. Profit Status
3. Competition Situation & Means
4. Leading Vendors
(II) Travel Portals
1. Profit Models
2. Profit Status
3. Competition Situation & Means
4. Leading Vendors
(III) Travel Agency Websites
1. Profit Models
2. Profit Status
3. Competition Situation & Means
4. Leading Vendors
V. Characteristics of Consumer Demand for E-Commerce in China's Tourism Industry
(I) Consumers' Characteristics
1. Consumers' Basic Attributes
2. Main Consumer Characteristics
(II) Characteristics of Consumers' Demand for E-Commerce
1. Group Travels
2. Self-Service Travels
3. Incentive Travels
VI. Recommendations from CCID Consulting
List of Tables
Types of Sales Channels for Travels
Ctrip's Profit Model and Main Features
Elong's Profit Model and Main Features
Consumption Characteristics of Group Travelers
Consumption Characteristics of Individual Travelers
Consumption Characteristics of Business Travelers
...
List of Figures
Value Chain for the Tourism Industry
Application Size & Growth of E-Commerce in the Tourism Industry, 2003-2006
Revenue from Travel Booking Services, 2003-2006
Application Size & Growth of E-Commerce in the Tourism Industry, 2007-2011
Profit Model of Travel Booking Websites
Travel Booking of Travel Portals
Travel Booking of Travel Agencies' Websites
...
|
