|
Form of report: PDF file, around 15,000 English words
Author: Internet Industry Research Center, CCID Consulting
Price: USD1,700 for hardcopy version and USD1,900 for digital version
Research fields: Web2.0, business model
Enterprises involved: Blog Sina, Bokee, OpenBC, Tianji.com, Tudou, 6rooms, wikipedia.org, www.allwiki.com, K68, etc.
Report Highlights
Since the rise of Web2.0, the issue of business model has been plaguing Web2.0 enterprises. In particular, after the wave of Web2.0, some media preach that the winter for Web2.0 is approaching. Large dotcoms such as Baidu and TOM also assert that there is no business model for Web2.0. Innovation of business models has become an urgent issue for Web2.0 enterprises.
In fact, the debate over Web2.0's business model has been lingering for a long time. Most conduct research for different application segments, e.g. business model for Blog, business model for SNS, business model for video sharing, etc. To date, however, Web2.0's business model is still confined to Internet advertising, value-added services and paying users.
In China's Internet market, users' low willingness to pay, small Internet advertising market, and the growing saturation of value-added services are undisputable facts. Meanwhile, Web1.0 enterprises represented by portals are deeply rooted in the Internet advertising market. Web2.0 enterprises are bound to fail if they try to occupy the Internet advertising market with the existing advertising model. Therefore, innovation of business model is the only hope for Web2.0 enterprises.
In the face of fast-changing market opportunities for Web2.0 and the challenge of innovation of business model, CCID Consulting releases the 2006-2007 Annual Report on the Business Model of Web 2.0 in China. It helps websites in the industry, investors and potential entrants grasp more accurately development laws of China's Web2.0 market, and explore potential business models for Web2.0 in specific application fields in China:
Backed by full and accurate market description data, the report depicts the development of China's Web2.0 market from the angle of market size, number of subscribers, investment size and market segments, to discern the market's development direction.
After presenting in-depth quantitative forecast of market size, it conducts modeling regression and expert verification for the entire market and market segments, and derives valuable quantitative results.
It elaborates the performance of major market segments in 2006, probes key websites, sums up enterprises' successes and losses in the dimension of websites' market positioning, operation model and service model, and reviews key factors of innovation in business models.
Moreover, it conducts multidimensional analysis of business models in potential market segments.
Framework of the Report
Main Conclusions
Key Findings
I. Overview of China's Web 2.0 Market in 2006
(I) Overall Market Size and Characteristics
1. Market Size and Growth in 2006
2. Market Characteristics in 2006
3. Application of Advanced Technology
(II) Major Market Segments
1. Blog
2. SNS
3. Podcasts
4. E-mag
5. Wiki
6. RSS
7. WitKey
8. Online Classified Information
II. Overview of the Blog Market and Business Models
(I) Market Size and Characteristics
1. Market Size and Growth, 2004-2006
2. Market Characteristics in 2006
(II) Business Models
1. Blog Advertising
2. Service Hosting
3. Enterprise Blog
4. Mobile Blog
5. Virtual Life
(III) Leading Enterprises
1. Blog Sina
2. Bokee
3....
III. Overview of SNS Market and Business Models
(I) Market Size and Characteristics
1. Market Size and Growth, 2005-2006
2. Market Characteristics in 2006
(II) Business Models
(III) Leading Enterprises
1. OpenBC
2. www.tianji.com
3....
IV. Overview of Podcast Market and Business Models
(I) Market Size and Characteristics
1. Market Size and Growth, 2005-2006
2. Market Characteristics in 2006
(II) Business Models
(III) Leading Enterprises
1. Tudou
2. www.6rooms.com
3....
V. Overview of E-magazine Market and Business Models
(I) Market Size and Characteristics
1. Market Size and Growth, 2005-2006
2. Market Characteristics in 2006
(II) Business Models
(III) Leading Enterprises
1. Xplus
2. Zcom
3....
VI. Overview of Wiki Market and Business Models
(I) Market Size and Characteristics
1. Market Size and Growth, 2005-2006
2. Market Characteristics in 2006
(II) Business Models
(III) Leading Enterprises
1. zh.wikipedia.org
2. www.allwiki.com
3....
VII. Overview of RSS Market and Business Models
(I) Market Size and Characteristics
1. Market Size and Growth, 2005-2006
2. Market Characteristics in 2006
(II) Business Models
(III) Leading Enterprises
1. Potu.com
2. www.kantianxia.com
3....
VIII. Overview of Witkey Market and Business Models
(I) Market Size and Characteristics
1. 2006Market Size
2. Market Characteristics in 2006
(II) Business Models
(III) Leading Enterprises
1. K68
2. www.taskcn.com
3....
IX. Overview of Online Classified Information Market and Business Models
(I) Market Size and Characteristics
1. Market Size and Growth, 2005-2006
2. Market Characteristics in 2006
(II) Business Models
(III) Leading Enterprises
1. Kijiji
2. Zhantai
3....
X. Recommendations from CCID Consulting
List of Tables
The applied characters of WiKi
Sina Bolog's Marketing Strategy in 2006
Live Space’s Marketing Strategy in 2006
Bokee’s Marketing Strategy in 2006
Comparison of E-Magazines and Traditional Print Media in Cost and Revenue
...
List of Figures
Size of China's Web2.0 Market in 2006
Number of Blog Users in China, 2005-2006
Number of Podcast Users in China, 2005-2006
Number of WitKey Users in China in 2006
Number of SNS Users in China, 2004-2006
...
|
