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Form of report: PDF file, around 15,000 English words
Author: Consumer Electronics Industry Research Center, CCID Consulting
Price: USD 1,700 for hardcopy version and USD 1,900 for digital version
Research field: Memory card
Enterprises involved: Sandisk, Kingmax, Kingston, A-DATA and Sony.
Report Highlights
In 2006 the strong growth of digital camera, card insertion-type mobile phone, PM3 players with attached memory card and PMP stimulated a drastic rise in the demand in the memory card market. Consumers gained a better understanding of the performances of all kinds of memory cards. China’s memory card market maintained a momentum of continuous and fast growth…
In the face of competition and market changes and challenges, the 2006-2007 Annual Report on China's Memory Card Market released by CCID Consulting will help firms, investors and the industry chain more accurately grasp the growth pulses of China's memory card market, and more profoundly comb the trajectories of change in the related application fields-
Through scientifically designed and carefully implemented market surveys, accurately evaluate the size and structure of China’s memory card market and describe in detail the pattern of market competitions and the performances of leading brands so that customers can gain a comprehensive and accurate understanding of China’s memory card market.
Through scientifically sampled and carefully implemented consumer behavior surveys, conduct in-depth research on the consumption behavior of memory card users and potential users, help leading vendors and potential entrants better understand user demand and modify their product, channel, price and promotion strategies.
Conduct comprehensive analysis of the key factors that affect the future development of China’s memory card market, make both qualitative and quantitative forecast for market development trend and help leading vendors and potential entrants to scientifically evaluate market opportunities and risks.
Framework of the Report
Main Conclusions
Key Findings
I. The Global Memory Card Market
(I) Market size and characteristics
1. Market size and growth
2. Market characteristics
3. Application of new technologies
(II) Major firms’ strategies
II. Overview of China’s Memory Card Market in 2006
(I) Market size and characteristics
1. Market size and growth
2. Market characteristics
(II) Market structure
1. Product structure
2. Price structure
3. Channel structure
4. Regional structure
(III) Brands’ market shares
1. Overall market shares
2. Market shares by price band
3. Regional market shares
III. Forecast for China’s Memory Card Market, 2007-2011
(I) Market trend, 2007-2011
1. Product and technology
2. Price
3. Channels
4. Services
(II) Forecast for market size
(III) Forecast for market structure
1. Product structure
2. Price structure
3. Regional structure
4. Channel structure
IV. Factors Affecting Market Growth
(I) Favorable factors
(II) Unfavorable factors
V. Competitions in China’s Memory Card Market
(I) Overall competition pattern
(II) Key Firms’ competition strategies
1. Sandisk
2. ……
V. User Demand for Memory Card in China
(I) Brand preferences
(II) Product functions
(III) Price expectations
(IV) Channels of information acquisition
(V) Purchase channels
VII. Recommendations from CCID Consulting
List of Tables
Sales Volume and Growth in the Global Memory Card Market, 2004-2006
Sales Volume and Growth in China’s Memory Card Market, 2004-2006
Product Structure of China’s Memory Card Market in 2006
……
List of Figures
Sales Volume and Growth in the Global Memory Card Market, 2004-2006
Sales Volume and Growth in China’s Memory Card Market, 2004-2006
Sales Volume and Growth in China’s Memory Card Market, 2004-2006
Product Structure of China’s Memory Card Market in 2006
……
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