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Form of report: PDF file, around 15,000 English words
Author: Consumer Electronics Industry Research Center, CCID Consulting
Price: USD 1,700 for hardcopy version and USD 1,900 for digital version
Research field: E-dictionary and digital learning machine
Enterprises involved: OZING, GGV, NOAH TECH, BBK, 100fen and so on.
Report Highlights
In 2006, China’s ELP market experienced structural changes. The E-dictionary market segment grew slowly, while the electronic learning machine segment grew rapidly. In recent years, PCs have become more widespread. Improved Internet structure has greatly improved the ELP application market. It is easier to get learning resources and contents. Consumers have gained a deeper understanding of ELP. All this has pushed forward the growth of China’s portable ELP market…
In the face of competition and market changes and challenges, the 2006-2007 Annual Report on China's Portable E-learning Products (ELP) Market released by CCID Consulting will help firms, investors and the industry chain more accurately grasp the growth pulses of China's ELP market, and more profoundly comb the trajectories of change in the related application fields-
Through scientifically designed and carefully implemented market surveys, accurately evaluate the size and structure of China’s ELP market and describe in detail the pattern of market competitions and the performances of leading brands so that customers can gain a comprehensive and accurate understanding of China’s ELP market.
Highlight the performance of major brands in 2006, sum up enterprises’ successes and failures from the multiple dimensions of market share, market competition pattern and development strategies and review the elements for attaining market leadership.
Conduct in-depth analysis of drivers and obstacles in various market segments, establish models and make expert verification in the overall market and its segments, and draw valuable trend conclusions and make quantitative forecast.
Framework of the Report
Main Conclusions
Key Findings
I. Overview of China’s Portable ELP Market in 2006
(I) Market size and characteristics
1. Market size and growth
2. Market characteristics
(II) Market structure
1. Product structure
2. Price structure
3. Channel structure
4. Regional structure
(III) Brands’ market shares
1. Overall market shares
2. Market shares by price band
3. Regional market shares
III. Forecast for China’s Portable ELP Market, 2007-2011
(I) Market trend, 2007-2011
1. Product and technology
2. Price
3. Channels
4. Services
(II) Forecast for market size
(III) Forecast for market structure
1. Product structure
2. Price structure
3. Channel structure
4. Regional structure
IV. Research on Market Segments/Factors Affecting Market Growth
(I) The E-dictionary market
1. Competition pattern
2. Drivers
3. Obstacles
(II) The digital learning machine market
1. Competition pattern
2. Drivers
3. Obstacles
V. Competitions in China’s Portable ELP Market
(I) Overall competition pattern
(II) Key Firms’ competition strategies
1. OZING
2. NOAHTECH
3. ……
V. User Demand for ELP in China
(I) Brand preferences
(II) Product functions
(III) Price expectations
(IV) Channels of information acquisition
(V) Purchase channels
VII. Recommendations from CCID Consulting
List of Tables
Sales Volume and Growth in China’s Portable ELP Market, 2004-2006
Sales Revenues and Growth in China’s Portable ELP Market, 2004-2006
Product Structure of China’s Portable ELP Market in 2006
……
List of Figures
Sales Volume and Growth in China’s Portable ELP Market, 2004-2006
Sales Revenues and Growth in China’s Portable ELP Market, 2004-2006
Product Structure of China’s Portable ELP Market in 2006
……
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