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Form of report: PDF file, around 15,000 English words
Author: Consumer Electronics Industry Research Center, CCID Consulting
Price: USD 1,700 for hardcopy version and USD 1,900 for digital version
Research field: Small kitchen appliance, oil/smoke extractor，gas cooker，electric cooker and electric pressure cooker
Enterprises involved: SACON, VANTAGE, FOTILE, HAIER, ROBAM, WANWARD, MIDEA, DANDY, SAKURA, Galanz, SUPOR, TOSHIBA, TRIANGLE and so on
Report Highlights
In 2006, China’s small kitchen appliance market grew fast. Brand competitions intensified. On the whole, high-end consumption was a flashing point in the market. Brand manufacturers introduced several products of “astronomical prices”. In 2006, the price of small kitchen appliances was stable. The market segments of oil/smoke extractor, gas cooker, electric cooker and electric pressure cooker performed well. Sales revenues rose significantly. Fashionable, health-enhancing and energy-saving products were the main consumer demands…
In the face of competitions and market changes and challenges, the 2006-2007 Annual Report on China's Small Home Appliance Market (1) released by CCID Consulting will help firms, investors and the industry chain more accurately grasp the growth pulses of China's small kitchen appliance market, and more profoundly comb the trajectories of change in the related market segments-
With rich and detailed market description data, examine annual market changes from the aspects of product structure, price band, regional structure and logistics channels, and project industry development trends.
Highlight the performance of major brands in 2006, sum up enterprises’ successes and failures from the multiple dimensions of market share, competition pattern and development strategies and review the elements for attaining market leadership.
Make in-depth quantitative forecast for the future market, establish regression models and make expert verification for the overall market and its segments, and draw quantitative results for the market trend.
Make multidimensional analysis of the divers and obstacles in the overall market as well as user demand.
Framework of the Report
Main Conclusions
Key Findings
I. Overview of The Global Small Home Appliance Market
(I) Market size and characteristics
1. Market size
2. Market characteristics
3. Application of new technologies
(II) Major countries and regions
1. North America
2. Europe
3. Japan
II. Overview of China’s Small Home Appliance Market in 2006
(I) Market size and characteristics
1. Market size and growth, 2002-2006
2. Market characteristics in 2006
(II) Market structure in 2006
1. Product structure
2. Price structure
3. Brand structure
4. Channel structure
III. Forecast for China’s Small Home Appliance Market, 2007-2011
(I) Market trend, 2007-2011
1. Product and technology
2. Price
3. Channels
(II) Forecast for market size
(III) Forecast for market structure
1. Product structure
2. Price structure
3. Channel structure
IV. Factors Affecting Market Growth
(I) Drivers
(II) Obstacles
V. Competitions in China’s Small Home Appliance Market
(I) Overall competition pattern
1. Competition between existing firms
2. Potential entrants and substituting products
(II) Key Firms’ competition strategies
1. SACON
2. .……
V. User Demand for Small Home Appliances in China
(I) Brand preferences
(II) Product functions
(III) Price expectations
(IV) Promotion
(V) Purchase channels
(VI) Services experience
VII. Recommendations from CCID Consulting
List of Tables
Size of China’s Oil/Smoke Extractor Market, 2002-2006
Size of China’s Gas Cooker Market, 2002-2006
Size of China’s Electric Cooker Market, 2002-2006
Size of China’s Electric Pressure Cooker Market, 2002-2006
Product Structure of China’s Small Home Appliance Market in 2006
Product Structure of China’s Small Home Appliance Market in 2006—by Price Band
Sales Structure of China’s Small Home Appliance Market in 2006—by Brand
Distribution of Marketing Channels in China’s Small Home Appliance Market in 2006
……
List of Figures
Product Structure of China’s Oil/Smoke Extractor Market in 2006—by Sales Volume
Product Structure of China’s Gas Cooker Market in 2006—by Sales Volume
Product Structure of China’s Electric Cooker Market in 2006—by Sales Volume
Product Structure of China’s Electric Pressure Cooker Market in 2006—by Sales Volume
Distribution of Oil/Smoke Extractor Sales Volume in China in 2006—by Price Band
Distribution of Gas Cooker Sales Volume in China in 2006—by Price Band
Distribution of Electric Pressure Cooker Sales Volume in China in 2006—by Price Band
Brand Structure of China’s Oil/Smoke Extractor Market in 2006—by Sales Volume
Brand Structure of China’s Gas Cooker Market in 2006—by Sales Volume
Brand Structure of China’s Electric Cooker Market in 2006—by Sales Volume
Brand Structure of China’s Oil/Smoke Extractor Market in 2006—by Sales Volume
Sales Volume Structure of China’s Electric Pressure Cooker Market in 2006—by Brand
Sales Volume Structure of China’s Gas Cooker Market in 2006—by Brand
Sales Volume Structure of China’s Electric Cooker Market in 2006—by Brand
Sales Volume Structure of China’s Electric Pressure Cooker Market in 2006—by Brand
……
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