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Form of report: PDF file, around 15,000 English words
Author: Consumer Electronics Industry Research Center, CCID Consulting
Price: USD 1,700 for hardcopy version and USD 1,900 for digital version
Research field: Sam home and personal caring appliances, suction cleaner, electric iron, electric drier, electric shaver, women’s hair remover and so on.
Enterprises involved: Philips, Panasonic, Braun, Haier, MEDIA, Sanyo, Electrolux, FLYCO, SUPMAN and so on
Report Highlights
In 2006, China’s small home and personal caring appliance market continued to grow steadily. Leading brands had notable advantages.
In the small home appliance market, leading manufacturers continued to maintain tremendous advantages in the fields of electric iron, suction cleaner, air purifier and humidifier. The pattern of competition was stable. In the personal caring appliance market, foreign brands continued to take up the high-end market. In the low- and middle-end market, domestic enterprises were gradually improving their competitiveness……
In the face of competition and market changes and challenges, the 2006-2007 Annual Report on China's Small Home Appliance Market（2）released by CCID Consulting will help firms, investors and the industry chain more accurately grasp the growth pulses of China's small home and personal care appliance market, and more profoundly comb the trajectories of change in the related application segments-
With rich and detailed market description data, examine annual market changes from the aspects of product structure, price band, regional distribution and logistics channels, and project industry development trends.
Highlight the performance of major brands in 2006, sum up enterprises’ successes and failures from the multiple dimensions of market share, competition pattern and development strategies and review the elements for attaining market leadership.
Make quantitative forecast for the future market, establish regression models and make expert verification for the overall market and its segments, and draw quantitative results for the market trend.
Make multidimensional analysis of the divers and obstacles in the overall market as well as user demand.
Framework of the Report
Main Conclusions
Key Findings
I. The Global Small Home and Personal Care Appliance Market
(I) Market size and characteristics
1. Market size
2. Market characteristics
(II) Major countries and regions
1. North America
2. Europe
3. Japan
II. Overview of China’s Small Home and Personal Care Appliance Market in 2006
(I) Market size and characteristics
1. Market size and growth, 2002-2006
2. Market characteristics in 2006
(II) Market structure in 2006
1. Product structure
2. Price structure
3. Brand structure
4. Channel structure
III. Forecast for China’s Small Home and Personal Care Appliance Market, 2007-2011
(I) Market trend, 2007-2011
1. Product and technology
2. Price
3. Channels
(II) Forecast for market size
(III) Forecast for market structure
1. Product structure
2. Price structure
3. Channel structure
IV. Factors Affecting Market Growth
(I) Drivers
(II) Obstacles
V. Competitions in China’s Small Home and Personal Care Appliance Market
(I) Overall competition pattern
1. Competition between existing firms
2. Potential entrants and substituting products
(II) Key Firms’ competition strategies
1. Philips
2. .…
V. User Demand for Small Home and Personal Care Appliances in China
(I) Brand preferences
(II) Product functions
(III) Price expectations
(IV) Promotion
(V) Purchase channels
(VI) Services experience
VII. Recommendations from CCID Consulting
List of Tables
Size of China’s Suction Cleaner Market, 2002-2006
Size of China’s Electric Iron Market, 2002-2006
Size of China’s Electric Drier Market, 2002-2006
Size of China’s Electric Shaver Market, 2002-2006
Size of China’s Women’s Hair Remover Market, 2002-2006
Product Structure of China’s Small Home and Personal Care Appliance Market in 2006
Sales Structure of China’s Small Home and Personal Care Appliance Market in 2006—by Price Band
Sales Structure of China’s Small Home and Personal Care Appliance Market in 2006—by Brand
Sales Structure of China’s Small Home and Personal Care Appliance Market in 2006—by Marketing Channel
……
List of Figures
Product Structure of China’s Suction Cleaner Market in 2006—by Sales Volume
Product Structure of China’s Electric Iron Market in 2006—by Sales Volume
Product Structure of China’s Electric Shaver Market in 2006—by Sales Volume
Product Structure of China’s Women’s Hair Remover Market in 2006—by Sales Volume
Sales Volume Structure China’s Suction Cleaner Market in 2006—by Price Band
Sales Volume Structure China’s Electric Iron Market in 2006—by Price Band
Sales Volume Structure China’s Electric Drier Market in 2006—by Price Band
Sales Volume Structure China’s Electric Shaver Market in 2006—by Price Band
Sales Volume Structure China’s Women’s Shaver Market in 2006—by Price Band
Sales Volume Structure China’s Suction Cleaner Market in 2006—by Price Brand
Sales Volume Structure China’s Electric Iron Market in 2006—by Price Brand
Sales Volume Structure China’s Electric Drier Market in 2006—by Price Band
Sales Volume Structure China’s Electric Shaver Market in 2006—by Price Brand
Sales Volume Structure China’s Women’s Hair remover Market in 2006—by Price Brand
Sales Volume Structure China’s Suction Cleaner Market in 2006—by Price Band
Sales Volume Structure China’s Electric Iron Market in 2006—by Price Band
Sales Volume Structure China’s Electric Drier Market in 2006—by Price Band
Sales Volume Structure China’s Electric Shaver Market in 2006—by Price Band
Sales Volume Structure China’s Women’s Shaver Market in 2006—by Price Band
Sales Volume Structure China’s Suction Cleaner Market in 2006—by Price Channel
Sales Volume Structure China’s Electric Iron Market in 2006—by Price Channel
Sales Volume Structure China’s Electric Drier Market in 2006—by Price Channel
Sales Volume Structure China’s Electric Shaver Market in 2006—by Price Channel
Sales Volume Structure China’s Women’s Shaver Market in 2006—by Price Channel
Sales Volume Structure China’s Suction Cleaner Market in 2006—by Price Channel
……
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