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Form of report: PDF file, around 15,000 English words
Author: City Development Strategy Consulting Center, CCID Consulting
Price: USD 1,700 for hardcopy version and USD 1,900 for digital version
Research field: The internal toy market, China’s toy market and China’s toy making market
Enterprises involved: Goodbaby Group, VTECH Group, Guangdong Auldey Toy Industry Ltd., Leeshi Toy Co., Ltd., Beijing Top Blue Cat Toy Co., Ltd., Hasbro Inc., Playmates Holdings Group, Meitai Toys & Crafts, Huawei Toys, Guotai Toys and so on.
Report Highlights
In 2006, China’s toy market grew fast. Sales were up by an annual rate of 30%-40%. Though already a big toy producer, China has yet to have a competitive toy industry. Each year, it accounts for 1/3 of the world’s total toy output. But, some 70% of the toy businesses are processing and sales of supplied materials. The level of toy consumption in China is low. The country still heavily depends on the international market. Poor wariness of brand, low toy quality and low technical elements in products are problems to be properly solved.
China is the largest and the most promising toy consumer market. But, its whole toy industry is still in a stage of production. The level of market-oriented operations is low. Production cost and quality are the foci of competition. Domestic toy enterprises still suffer such problems as low ability of independent innovations, relatively backward design and insufficient early inputs to meet consumers’ expected consumptions. All these affect the healthy and fast growth of China’s toy market.
To better analyze toy enterprises’ own deficiencies and market challenges, the 2006-2007 Annual Report on China's Toy Market released by CCID Consulting will help firms, investors and the industry chain more accurately grasp the growth pulses and competition pattern of China’s toy market, and more profoundly comb the trajectories of change in the related fields-
Rich and detailed market description data, and examine annual market changes from the aspects of product structure, price band, promotion structure, vertical and horizontal markets and circulation channels, and project market development trends.
Highlight the performances of major brands in 2006, sum up enterprises’ successes and failures from the multiple dimensions of shares of market segments, competition pattern and competition strategy review, and review the elements for attaining market leadership.
Make in-depth quantitative forecast for the future market, establish regression models and provide expert verification for the overall market and its segments, and conduct valuable trend analysis and draw quantitative results.
Segment the driving and obstacle factors in the market segments and conduct multidimensional analysis of the demands by procurers and users.
Framework of the Report
Main Conclusions
Key Findings
I. Overview of the Global Toy Market in 2006
(I) Status of the global toy making industry
1. Market size and growth in 2006
2. Market characteristics in 2006
(II) Overview of major countries and regions
1. U.S.A
2. EU
3. Japan
II. Overview of China’s Toy Market, 2005-2006
(I) The growth environment for the toy making industry, 2005-2006
1. The policy environment
2. The investment environment
3. The economic environment
(II) Status and characteristics of the toy making industry, 2005-2006
(III) Market structure, 2005-2006
1. Product structure
2. Price structure
3. Promotion structure
4. Vertical structure
5. Horizontal structure
6. Channel structure
(III) Market shares by brand, 2005-2006
1. Overall shares
2. Market shares by price band
3. Regional shares
4. Vertical shares
5. Horizontal shares
III. Forecast for China’s Toy Market, 2007-2011
(I) Market trend
1. Product development trend
2. Trend of price changes
3. Channel development trend
4. Trend of user demand
5. Services development trend
(II) Forecast for market trend
(III) Forecast for market structure
1. Product structure
2. Price structure
3. Marketing channel structure
4. Brand structure
IV. Research on Market Segments/Factors Affecting Market Growth
(I) Major product categories
1. Intelligence enhancing toys
2. Electric toys
3. Plastics toys
4. Model toys
5. Pet toys
6. Filled, cloth/wool/fur/leather toys
7. Toy gifts
8. Toys for adults
9. Wooden/bamboo/vane toys
(II) Classification by enterprise’s position in the value chain
1. Own brand enterprise
2. OEM enterprise
3. OEM and own brand two-way operation enterprise
V. Competitions in China’s Toy Market
(I) Overall competition pattern
1. Competition between existing firms
2. Potential entrants and substituting products
(II) Key firms’ competition strategies
1. VTECH Group
2. Goodbaby Group
3. Guangdong Auldey Toy Industry Ltd.
4. Beijing Top Blue Cat Toy Co., Ltd.
VI. User Demand for Toys in China
(I) Brand preferences
(II) Product functions
(III) Price expectations
(IV) Promotion
(V) Purchase channels
VII. Recommendations from CCID Consulting
List of Tables
China’s Toy Import & Export Values
Sales Revenues in Japan’s Children’s Toy Market, 2003-2005
Total Toy Sales Revenues in the United States, 2003-2005
Total Toy Sales Revenues in Major Countries in Western Europe, 2003-2005
Children’s Toy Sales Revenues in China, 2003-2005
Urban and Rural Consumers’ Demand for Different Toys
Enterprises’ Competitiveness Table
……
List of Figures
Total Sales Revenues in the Global Toy Market in Recent Years
Sales Revenues in China’s Children’s Toy Market, 2003-2005
Market Sales Shares of Children’s Toy Products by Price Segment
Consumers’ Key Considerations When making Toy Selections
Consumers’ Preferences for Children’s Toy Promotional Means
Consumers’ Preferences for Children’s Toy Sales Channels
Market Growth of Different Types of Toy Enterprises
Children’s Toy Consumers’ Brand Preferences, 2000-2005
……
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