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Form of report: PDF file, around 15,000 English words
Author: Enterprise Strategy Consulting Center, CCID Consulting
Price: USD 1,700 for hardcopy version and USD 1,900 for digital version
Research field: Platform software, middle software, application software and so on.
Enterprises involved: Microsoft, IBM, SUN, ORACLE, HP, UFSOFT, NEUSOFT and so on.
Report Highlights
As China opens itself further to the outside world, multinational software companies have carried out localized work in China. Their competition strategies in China have come into shape. In a certain sense, multinational software companies’ competition strategies in China themselves are also a process of gradually understanding and taking foot in the Chinese market and thus realizing their global market strategies.
In multinational software companies’ competition strategies in China, how to keep pace with the development of the Chinese economy and China’s information industry has become a top of wide concern in the industry circles. Setting up R&D centers, increasing investment and using local talents have become the basic localization strategies for, multinational software companies in China. These are also the important ways for multinational companies to gain a firm footing in China. Like many other multinational companies, Microsoft, the world’s biggest software enterprise has been actively pushing forward a localization strategy in China in an effort to honor its commitment to “progress and prosper along with China’s information industry”. As its understanding of the Chinese market deepens, Microsoft has added new features to its localization strategy, namely paying attention to combining policies with economic growth.
Multinational software companies’ competition strategies in China reflect their long-term strategies and considerations to get into the Chinese economy. CCID Consulting’s 2006-2007 Annual Report on Competition Strategies of Multinational Software Companies in China will help firms and investors more accurately grasp the pulses of multinational software companies’ competition strategies in China and offer new perspectives to multinational software companies and local software enterprises-
Rich and detailed market description data, and examine industry development trends from changes in the domestic and global software industry.
Highlight the performances of multinational software companies in China in 2006, sum up their competition strategies from the dimensions of R&D scale, marketing, human resources and localization, and review the secrets of their market leadership.
Make in-depth examination of leading multinational software companies’ major strategic measures such as services positioning, product positioning, human resources and localization strategy, and assess their competition strategies from the multiple aspects of market shares, brand reputation and so on.
In combination with the research conclusions about multinational software companies’ competition strategies in China, make recommendations to support domestic enterprises’ decision making.
Framework of the Report
Main Conclusions
Key Findings
I. Status and Trend of the Software Industry
(I) Status and trend of the global software industry
(II) Status and trend of China’s software industry
II. Status of Multinational Software Companies’ Investment and Operations in China
(I) Growth of investment
(II) Status of operations
III. Competition Strategies of Multinational Software Companies in China I---R&D
(I) Overall trend of international R&D
(II) Overall trend of R&D in China
IV. Competition Strategies of Multinational Software Companies in China II—Marketing
(I) Customer satisfaction strategy
(II) Product strategy
(III) Brand strategy
(IV) Pricing strategy
(V) Sales channels
(VI) Promotion strategy
(VII) New marketing models
V. Competition Strategies of Multinational Software Companies in China III— Human Resources
(I) Highly promising corporate organizational structure
(II) 5 Major incentive systems
VI. Competition Strategies of Multinational Software Companies in China IV---Localization
(I) R&D localization
(II) Human resources localization
(III) Localization of communication with head offices
(IV) Marketing localization
VII. Comparative Analysis of Competition Strategies of Multinational Software Companies in China
VIII. Recommendations from CCID Consulting
List of Tables
Structure of the Global Software Market in 2006
Comparative Analysis of Competition Strategies of Leading Multinational Software Companies in China
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List of Figures
Course of Development of the Global Software Industry
Work Division System of the Global Software Industry
Size of China’s Software Market, 2001-2006
Forecast for Size of China’s Software Market, 2007-2011
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