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Form of report: PDF file, around 15,000 English words
Author: Enterprise Strategy Consulting Center, CCID Consulting
Price: USD 1,700 for hardcopy version and USD 1,900 for digital version
Research field: The IT services market
Enterprises involved: IBM, HP, Accenture, Bearing Point, Google, eBay, Dell, Lucent, Samsung and others
Report Highlights
With the gradual growth of China’s IT services market, IT services providers are facing mounting pressures for achieving fast growth, improving efficiency, offering more professional business services, making scientific investment and carrying out internal reforms to adapt to market demand. Competitions in the market have intensified. Higher requirements form customers and use of new delivery means bring many challenges to IT services companies. M&As often occur.
Statistics show that there are over 8,000 services providers actively competing in the various fields in China’s IT services market. Their size, strength and services ability vary greatly. However, world-class IT services providers have long in a strong competitive position in the Chinese market thanks to their international experiences, brand reputation and fund strength.
In the face of market changes and the challenges to international IT services providers, the 2006-2007 Annual Report on Competition Strategies of Multinational IT Services Companies in China released by CCID Consulting will help home IT services providers more accurately grasp the growth pulses of China’s IT services market, and more profoundly comb the trajectories of change in the related fields-
Rich and detailed market description data, and examine annual market changes from the aspects of product structure, market size, vertical and horizontal markets, competition patent and brand structure, and project market development trends.
Highlight the performances of multinational IT services companies in China in 2006, sum up their competition strategies from the dimensions of R&D scale, marketing, human resources and localization, and review the secrets of their market leadership.
Make in-depth explanation of leading multinational IT services companies’ major strategies measures such as services positioning, product positioning, human resources and localization strategy, and assess their competition strategies from the multiple aspects of market shares, brand reputation and so on.
In combination with the research conclusions about multinational IT services companies’ competition strategies in China, make recommendations to support domestic IT services enterprises’ decision making.
Framework of the Report
Main Conclusions
Key Findings
I. Status and Trend of the IT Services Industry
(I) Overview of the global IT Services market in 2006
1. Market status
2. Overview of major countries and regions
(II) Overview of China’s IT Services market in 2006
1. Market size and characteristics
2. Market structure
3. Brand structure
(III) Trend and forecast of China’s IT Services Market
1. Market trend
2. Forecast for market size
3. Forecast for market structure
II. Status of Multinational IT Services Companies’ Investment and Operations in China
(I) Size and characteristics of investment
1. Size and characteristics of investment
2. Trend of future investment
(II) Status of operations
1. Operations in the support and maintenance services market in 2006
2. Operations in the professional services market in 2006
3. Operations in the network services market in 2006
III. Competition Strategies of Multinational IT Services Companies in China I---R&D
(I) Overall trend of multinational IT Services companies’ international R&D
1. Characteristics of R&D globalization
2. Development trend of R&D
(II) Overall trend of multinational IT Services companies’ R&D in China
1. R&D strategies and characteristics
2. Development trend of R&D in China
IV. Competition Strategies of Multinational IT Services Companies in China II—Marketing
(I) Customer satisfaction strategy
(II) Product strategy
(III) Brand strategy
(IV) Pricing strategy
(V) Sales channels
(VI) Promotion strategy
(VII) New marketing models
V. Competition Strategies of Multinational IT Services Companies in China III— Human Resources
(I) Highly promising corporate organizational structure
(II) five Major incentive systems
1. The work system
2. The pay system
3. The training and career development system,
4. The leadership system
5. The community relationship system
VI. Competition Strategies of Multinational IT Services Companies in China
IV. Localization
(I) R&D localization
(II) Human resources localization
(III) Localization of communication with head offices
(IV) Marketing localization
VII. Comparative Analysis of Competition Strategies of Multinational IT Services Companies in China
(I) Big multinational companies’ competition strategies
1. IBM
2. HP
3. Accenture
(II) Other multinational companies’ competition strategies
(III) Assessment
VIII. Recommendations from CCID Consulting
List of Tables
Overall Size and Growth of China’s IT Services Market, 2003-2006
Product Structure and Growth of China’s IT Services Market in 2006
Size and Growth of China’s Vertical IT Services Markets in 2006
Size and Growth of China’s Horizontal IT Services Markets in 2006
Size and Growth of China’s Regional IT Services Markets in 2006
Brand Structure of China’s IT Services Market in 2006
……
List of Figures
Overall Size and Growth of China’s IT Services Market, 2003-2006
Product Structure of China’s IT Services Market in 2006
Structure of China’s Vertical IT Services Markets in 2006
Structure of China’s Horizontal IT Services Markets in 2006
Structure of China’s Regional IT Services Markets in 2006
Brand Structure of China’s IT Services Market in 2006
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