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Form of report: PDF file, around 15,000 English words
Author: Enterprise Strategy Consulting Center, CCID Consulting
Price: USD 1,700 for hardcopy version and USD 1,900 for digital version
Research field: The insurance market
Enterprises involved: AIA, AIU, AVIVA_COFCO, Generali China Life, SWISS RE and so on.
Report Highlights
As reforms in China’s insurance market deepen, the pattern of competitions is changing. With the ending of the transitional period following China’s accession into the WTO at the end of 2006, the country’s insurance industry was basically fully open to the outside world except that the percentage of shares which foreign capital takes in life insurance companies cannot exceed 50% and foreign insurance cannot operate statutorily restricted insurance businesses.
To further take up China’s insurance market, foreign insurance companies are now stepping up their efforts to establish their branches in China. On the other hand, they are actively cooperating Chinese enterprises to set up joint venture insurance companies. Competitions in China’s insurance market have intensified. Competitions are also more market-oriented. But compared with insurance enterprises in mature markets in the world, Chinese insurance enterprises still need to improve their product innovations and market operations.
In the face of market changes and the challenges to international insurance companies, the 2006-2007 Annual Report on Competition Strategies of Multinational Insurance Companies in China released by CCID Consulting will help home insurance companies more accurately grasp the growth pulses of China’s insurance industry, get a clear knowledge about their competitors, and more purposefully nurture their market competitiveness-
Rich and detailed market description data, and examine annual market changes from the aspects of market environment, product structure, market size and competition patent, and project industry development trends.
Highlight the performances of multinational insurance companies in China in 2006, sum up their competition strategies from the dimensions of product R&D, marketing strategy, human resources and localization, and review the secrets of their market operations.
Make in-depth explanation of leading multinational insurance companies’ major strategies measures such as services positioning, product positioning, human resources and localization strategy, and assess their competition strategies from the multiple aspects of market shares, customer satisfaction and so on.
In combination with the research conclusions about multinational insurance companies’ competition strategies in China, make recommendations to support domestic insurance enterprises’ decision making.
Framework of the Report
Main Conclusions
Key Findings
I. Status and Trend of the Insurance Industry
(I) Overview of the global insurance industry in 2006
1. Market status
2. Overview of major countries and regions
(II) Overview of China’s insurance industry in 2006
1. The growth environment
2. Status and characteristics
(III) Trend and forecast of China’s Insurance Market
1. Industry trend
2. Structural trend
3. Industry size and forecast for growth
II. Status of Multinational Insurance Companies’ Investment and Operations in China
(I) Size and characteristics of investment
1. Size and characteristics of investment
2. Trend of future investment
(II) Status of operations in various fields
III. Competition Strategies of Multinational Insurance Companies in China I---R&D
(I) Overall trend of multinational insurance companies’ international R&D
1. Status and Characteristics of R&D
2. Development trend of R&D
(II) Overall trend of multinational insurance companies’ R&D in China
1. R&D strategies and characteristics
2. Development trend of R&D in China
IV. Competition Strategies of Multinational Insurance Companies in China II—Marketing
(I) Customer satisfaction strategy
(II) Product strategy
(III) Brand strategy
(IV) Pricing strategy
(V) Sales channels
(VI) Promotion strategy
(VII) New marketing models
V. Competition Strategies of Multinational Insurance Companies in China III— Human Resources
(I) Highly promising corporate organizational structure
(II) 5 Major incentive systems
1. The work system
2. The pay system
3. The training and career development system,
4. The leadership system
5. The community relationship system
6. The work system
7. The pay system
8. The training and career development system,
9. The leadership system
10. The community relationship system
VI. Competition Strategies of Multinational Insurance Companies in China IV---Localization
(I) R&D localization
(II) Human resources localization
(III) Localization of communication with head offices
(IV) Marketing localization
VII. Comparative Analysis of Competition Strategies of Multinational Insurance Companies in China
(I) Major multinational companies’ competition strategies
1. Multinational life insurance companies
2. Multinational non-life insurance companies
(II) Assessment
VIII. Recommendations from CCID Consulting
List of Tables
Overall Size and Growth of China’s Insurance Market, 2003-2006
Product Structure of China’s Insurance Market in 2006
Brand Structure of China’s Insurance Market in 2006
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List of Figures
Overall Size and Growth of China’s Insurance Market, 2003-2006
Product Structure of China’s Insurance Market in 2006
Brand Structure of China’s Insurance Market in 2006
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